What’s the Seller Labs MCP Server — and why does it matter?
Think of the MCP Server as the bridge between your Amazon data and Claude.
It lets your AI assistant access real-time business data — safely and securely — without needing your Amazon login.
With the MCP Server connected, you can ask Claude questions like:
“What SKUs dropped in profit last week?”
“Which keywords are driving the most conversions this month?”
“How did my ad spend impact margin across top ASINs?”
Claude will instantly pull the data, analyze it, and give you clear answers — with charts, summaries, or SQL-style results if needed.
⚙️ Step-by-Step: How to Connect Seller Labs MCP Server to Claude
Step 1: Log in to your Seller Labs account, then open Connectors in Claude.
Please make sure you’re logged into your Seller Labs account before starting. If you’re not logged in, you won’t be able to connect to Claude. Once you’ve confirmed you’re logged in, follow these steps to complete the connection.
Click the Slider icon (Search and Tools) at the bottom left of Claude, then select Add Connectors.
Step 2: Choose “Manage Connectors”
At the top right, click Manage connectors to open your full connector settings.
Step 3: Add a Custom Connector
In the Connectors section, click Add custom connector.
Step 4: Enter MCP Server Details
In the pop-up window:
Enter a Name : "Seller Labs MCP"
Paste this URL:
Click Add.
Step 5: Connect the MCP Server
Find Seller Labs MCP Server in your connectors list and click Connect.
Step 6: Confirm Connection
Once connected, you’ll see the Seller Labs MCP Server toggle switched on.
That means Claude is now securely linked to your Seller Labs data — and you’re ready to start asking data-driven questions!
✅ You’re All Set!
If you see Seller Labs MCP Server: Connected, your setup is complete. You can now ask Claude to pull reports, analyze metrics, and surface live insights — all powered by your Amazon data.
Example prompts to try:
“Show me last week’s sales by ASIN.”
“Which products are trending down in conversion rate?”
“Summarize ad spend impact on profit this month.”
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