Use Ad Scheduling to grow sales and gain visibility for your Amazon Sponsored Products and Brands advertising campaigns. To get started, log in to the Advertising Center and select the campaign for which you'd like to enable this feature. 

Once you select your campaign, from the top of the page click on "More" and from that dropdown select the "Ad Scheduling" tab.

Then switch the toggle selector to On to enable Ad Scheduling (Dayparting). You will get this popup, to proceed click on Enable.

The timezone for the campaign will be dependent on the marketplace in which it's active.

For example, if you're running an ad campaign for the Amazon US marketplace, then the timezone would be in PST. And if you were running a campaign in the UK then the timezone would be GMT (Greenwich Meantime).

If you want your campaign to be active on Sunday, Monday, and Tuesday from 2:00 a.m. to 4:00 a.m., you would select all of the boxes from 2:00 a.m. to 3:00 a.m. for Sunday, Monday, and Tuesday as shown below:

After selecting the times you would like the campaign to run, click on the Save button on the bottom right corner of the screen.

Tip: when you flag a box, it's for 59 minutes out of the hour. By choosing 2:00 a.m., your ads will run from 2:00-2:59 a.m. Alternatively, if you flag 6:00 p.m., your ads will run through 6:59 p.m.

Your campaign will be paused for all other hours where the time block is not flagged

For more information on the strategies behind Ad Scheduling, checkout our article here!


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