Use Ad Scheduling to grow sales and gain visibility for your Amazon Sponsored Products and Brands advertising campaigns. To get started, log in to Ignite and select the campaign for which you'd like to enable this feature.
Once you select your campaign, select the "Ad Scheduling" tab and then switch the toggle selector to On to enable Ad Scheduling (Dayparting).
You can now select a range of times and days to run your campaign.
The timezone for the campaign will be dependent on the marketplace in which it's active.
For example, if you're running an ad campaign for the Amazon US marketplace, then the timezone would be in PST. And if you were running a campaign in the UK then the timezone would be GMT (Greenwich Meantime).
If you want your campaign to be active on Mondays from 7:00 a.m. to 7:00 p.m., you would select all of the boxes from 7:00 a.m. to 6:00 p.m. for Monday, as shown below:
Tip: when you flag a box, it's for 59 minutes out of the hour. By choosing 7:00 a.m., your ads will run from 7:00-7:59 a.m. Alternatively, if you flag 6:00 p.m., your ads will run through 6:59 p.m.
Your campaign will be paused for all other hours where the time block is not flagged.
For more information on the strategies behind Ad Scheduling, checkout our article here!
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