π Overview
Your Inventory Performance Index (IPI) score is Amazon's way of grading how efficiently you manage your FBA inventory. A low score can trigger storage limits that cap how much product you can send into Amazon's fulfillment centers β directly threatening your ability to stay in stock and compete.
This article breaks down exactly how Amazon calculates your IPI score, what each component means in practice, and the specific actions you can take to raise your score and keep your FBA operations running without restriction.
π― Who This Is For
π± Beginner sellers
You're new to FBA and want to understand IPI before it becomes a problem
You've received a warning from Amazon that your IPI score is approaching the minimum threshold
You're confused about why Amazon limits how much inventory you can send in
π Advanced sellers
You're managing a large catalog and need to maintain a high IPI score across multiple ASINs
You're scaling into Q4 and need maximum storage capacity without restrictions
You want to optimize inventory turns and reduce FBA fees simultaneously
π Key Concepts You Need to Know
π¦ Inventory Performance Index (IPI)
A score between 0 and 1,000 that Amazon assigns to FBA sellers. It measures how well you balance having enough stock to sell without overstocking products that sit idle. Amazon reviews your score weekly, and sellers who fall below the threshold (currently 400) are subject to storage volume limits.
π FBA Storage Limits
When your IPI drops below Amazon's minimum, Amazon caps the total cubic feet of inventory you can store across their fulfillment network. This can prevent you from restocking best-sellers during peak periods β a serious operational risk.
π Excess Inventory
Units that Amazon projects will take more than 90 days to sell based on your current sales velocity. Excess inventory drives up storage fees and negatively impacts your IPI score.
π« Stranded Inventory
FBA units that are physically in Amazon's fulfillment centers but are not attached to an active, buyable listing. Stranded inventory costs you storage fees while generating zero revenue.
π Sell-Through Rate
The ratio of units sold and shipped over the past 90 days compared to your average units on hand during that same period. A higher sell-through rate signals healthy inventory management to Amazon.
π In-Stock Rate
The percentage of time your replenishable ASINs have been in stock over the past 30 days, weighted by the sales of each ASIN. Running out of stock on high-velocity items hurts this metric.
π οΈ Step-by-Step Guide to Raising Your IPI Score
Each step below targets a specific driver of your IPI score. Work through them in order β the early steps typically have the fastest impact.
1οΈβ£ Check Your Current IPI Score and Identify Problem Areas
Before making changes, understand where you stand and what's dragging your score down.
In Seller Central, go to Inventory > Inventory Planning > Dashboard
Review your current IPI score and the projected score impact of each opportunity Amazon surfaces
Note which of the four drivers β Excess Inventory, Stranded Inventory, Sell-Through Rate, and In-Stock Rate β shows the most room for improvement
π‘ Pro Tip: Amazon updates your IPI score weekly (every Monday). After making inventory changes, allow at least one full week before evaluating the impact on your score.
2οΈβ£ Eliminate Stranded Inventory Immediately
Stranded inventory is the highest-priority fix because it costs you money without generating any sales. It also has an outsized negative effect on your score relative to the effort required to fix it.
Navigate to Inventory > Manage Inventory > Fix Stranded Inventory
Review each stranded ASIN and identify the root cause: suppressed listing, pricing error, category restriction, or missing required attribute
Relist the product, correct the listing issue, or submit a removal order if the product is no longer viable
Aim for a 0% stranded inventory rate at all times
π‘ Pro Tip: Set a weekly calendar reminder to check your stranded inventory report. Listings can become stranded silently (e.g., after a policy update) and will cost you fees every day they go unresolved.
3οΈβ£ Reduce Excess Inventory
Excess inventory is any stock Amazon projects will take longer than 90 days to sell. Reducing it improves your IPI score and lowers your storage fees at the same time.
Go to Inventory > Manage Excess Inventory to see a ranked list of your most problematic ASINs
Use the following actions to reduce excess units, in order of preference:
Run a targeted promotion or price reduction to accelerate sell-through on overstocked SKUs
Create a Lightning Deal or Coupon for high-excess ASINs to drive a short burst of sales velocity
Submit a removal or disposal order for slow-moving inventory where the cost to store exceeds the profit from selling
Use FBA Liquidations (Amazon's program to sell excess inventory to liquidators at a discounted recovery rate) as a last resort to avoid long-term storage fees
π‘ Pro Tip: When calculating whether to discount or remove inventory, factor in long-term storage fees (charged on units stored more than 365 days) and the upcoming storage fee surcharge periods (typically OctoberβDecember). Paying to remove inventory is often cheaper than storing it through peak fee months.
4οΈβ£ Improve Your Sell-Through Rate
Your sell-through rate reflects how quickly inventory moves relative to what you have on hand. A low rate usually means you're over-sending inventory for your current sales velocity.
Calculate your sell-through rate for each ASIN: Units sold in past 90 days Γ· Average units on hand in past 90 days
For ASINs with a sell-through rate below 2.0, reduce future shipment quantities until velocity catches up
Increase sales velocity through PPC advertising, improved listing copy, or better main images before increasing inventory levels
Avoid sending speculative inventory for products with unproven demand
π‘ Pro Tip: Amazon weights sell-through rate by your highest-volume ASINs. Improving the sell-through rate on your top 5β10 SKUs will have a significantly greater impact on your IPI than improving it across dozens of low-volume products.
5οΈβ£ Protect Your In-Stock Rate on Top-Selling ASINs
While reducing excess inventory, be careful not to go out of stock on your best-selling products. Your in-stock rate is weighted by revenue β running out of a top seller can drop your score significantly.
Identify your top 10β20 ASINs by revenue in the past 90 days
Set reorder points for each based on your supplier lead time plus a buffer of 2β3 weeks of safety stock
Use Amazon's Restock Recommendations tool (Inventory > Restock Inventory) as a baseline, but validate against your own sales data and upcoming promotions
Monitor these ASINs at least twice per week during Q4 when velocity spikes unpredictably
π‘ Pro Tip: If your IPI is close to the threshold and you're worried about storage limits, prioritize in-stock rate for your top sellers over everything else. A stockout on a high-revenue ASIN can cause an immediate and steep score drop.
6οΈβ£ Calibrate Your Replenishment Quantities
Sending too much inventory at once is one of the most common IPI mistakes. Amazon rewards sellers who send smaller, more frequent shipments calibrated to actual demand.
Aim to keep 60β90 days of forward cover in FBA for most ASINs (adjust based on supplier lead times)
Avoid sending 6β12 months of inventory in a single shipment, even if unit economics seem favorable
Account for seasonal velocity changes β inventory that turns quickly in Q4 may sit for months in Q1
π‘ Pro Tip: If you source from overseas and need to hold more inventory due to long lead times, consider splitting storage between FBA and a 3PL (third-party logistics provider). Keep only 60β90 days of stock at Amazon and replenish from your 3PL as needed. This protects your IPI while maintaining supply chain security.
7οΈβ£ Monitor Your Score Consistently
IPI management is not a one-time fix β it requires ongoing attention, especially as your catalog grows.
Check your IPI dashboard every Monday after Amazon updates scores
Review the Inventory Age report monthly to catch aging inventory before it becomes a long-term storage fee liability
Review stranded inventory weekly
Audit your excess inventory report at least twice per month
π Real-World Examples
ποΈ Scenario 1: New Seller Avoids Storage Restrictions Before Q4
Seller: A beginner seller with 12 months of FBA experience, selling home goods across 25 ASINs.
Problem: In September, their IPI score dropped to 390 β just below Amazon's 400 threshold. Amazon notified them that storage limits would apply starting the following quarter, potentially preventing them from sending Q4 inventory.
Action taken:
Identified $4,200 worth of excess inventory across 6 slow-moving ASINs
Ran 15% price reductions on 4 of the ASINs, which sold through within 3 weeks
Submitted removal orders for the remaining 2 ASINs where margins didn't support discounting
Fixed 3 stranded listings caused by a suppressed price that had gone unnoticed for 6 weeks
Result: IPI score rose to 430 within two weekly update cycles. Storage limits were not applied, and the seller was able to send full Q4 replenishment shipments without restriction.
π¦ Scenario 2: Experienced Seller Optimizes IPI While Scaling
Seller: An established private label seller doing $1.2M annually with 80+ active FBA ASINs.
Problem: After aggressively expanding their catalog, their IPI dropped from 620 to 510 over three months. Excess inventory from new product launches that underperformed was the primary cause.
Action taken:
Implemented a 90-day forward cover rule for all new product launches, replacing their previous practice of sending 6 months of inventory upfront
Contracted with a 3PL to hold buffer stock for their top 20 ASINs, reducing FBA on-hand inventory without risking stockouts
Used FBA Liquidations to offload excess units from 12 underperforming new launches, recovering approximately 5β15 cents per dollar rather than paying ongoing storage fees
Built a weekly inventory audit into their SOPs, assigning it to a team member
Result: IPI recovered to 590 within 6 weeks and stabilized above 600 for the following quarter. Long-term storage fees dropped by 40% compared to the prior quarter.
β οΈ Common Mistakes to Avoid
β Sending Large Inventory Shipments Based on Optimistic Sales Forecasts
Many sellers send 6β12 months of inventory to FBA because the per-unit shipping cost is lower in bulk. But if a product underperforms, that decision creates excess inventory that tanks your IPI score and triggers long-term storage fees.
What to do instead: Send 60β90 days of inventory based on actual recent sales velocity, not projected potential. Prove demand first, then scale your replenishment quantities.
β οΈ Ignoring Stranded Inventory for Weeks at a Time
Stranded inventory is easy to ignore because it doesn't appear in your main active listings view. Sellers often don't notice it until they receive a storage fee charge for products generating zero revenue.
What to do instead: Make stranded inventory review a fixed part of your weekly workflow. It takes 10β15 minutes and prevents compounding losses.
π« Cutting Inventory Indiscriminately to Raise IPI Score
Sellers under pressure to raise their IPI sometimes reduce inventory across all ASINs without distinguishing between slow-movers and top-sellers. This can cause stockouts on high-revenue products, which simultaneously hurts the in-stock rate component of the IPI and costs significant sales.
What to do instead: Target excess inventory reduction at your slowest-moving ASINs only. Protect stock levels on your top sellers aggressively.
β οΈ Waiting Until Storage Limits Are Imposed to Take Action
Amazon sends early warning notifications when your IPI is trending toward the threshold. Many sellers dismiss these as routine emails and don't act until limits are actually in place β at which point it may be too late to send Q4 inventory.
What to do instead: Treat any IPI warning notification as an immediate operational priority. Score improvements take one to three weeks to register, so early action is critical.
β Expected Results
After consistently applying the steps in this guide, sellers typically experience:
Sustained IPI score above 450β500, providing a comfortable buffer above Amazon's enforcement threshold
Reduced FBA storage fees β particularly long-term storage fees β as aging inventory is cleared and replenishment quantities are calibrated to actual demand
No storage volume restrictions, preserving your ability to send replenishment inventory whenever needed, including during high-demand periods like Q4
Improved cash flow as capital is no longer tied up in excess inventory sitting in Amazon's warehouses
More predictable operations through weekly monitoring routines that catch issues early, before they compound
β FAQs
πΉ What is the minimum IPI score required to avoid storage limits?
Amazon's current minimum IPI threshold is 400. Sellers who fall below this score are subject to storage volume limits on their FBA inventory. Amazon evaluates your score at specific review periods throughout the year, so the timing of when limits are applied depends on where your score stands during those evaluation windows. Check your Seller Central dashboard for your current score and any active notifications.
πΉ How often does Amazon update my IPI score?
Amazon recalculates and updates IPI scores weekly, typically on Mondays. Changes you make to your inventory β such as fixing stranded listings, removing excess stock, or improving sell-through β will generally reflect in your score within one to three weekly update cycles.
πΉ Does my IPI score affect my search ranking on Amazon?
Not directly. Your IPI score does not appear to be a direct input into Amazon's search ranking algorithm. However, the behaviors that improve your IPI β staying in stock, maintaining healthy sell-through rates, and keeping listings active β do positively influence your sales velocity and conversion rate, which are known factors in search visibility.
πΉ Can I have a good IPI score even with a large catalog?
Yes. IPI is based on relative inventory efficiency, not the size of your catalog. Sellers with hundreds of ASINs can maintain excellent scores as long as each product is appropriately stocked relative to its sales velocity, no stranded inventory exists, and there is minimal excess inventory across the catalog. The key is implementing systematic monitoring at scale.
πΉ If I'm close to the IPI threshold, what should I fix first?
Start with stranded inventory β it has the fastest and most direct impact because every stranded unit is deadweight with no offsetting sales contribution. After stranded inventory is cleared, shift focus to your highest-excess ASINs and take immediate action to accelerate sell-through or submit removal orders. Improving these two areas simultaneously typically produces the fastest score recovery.
