You may be seeing that your keywords or user search terms are being displayed in Ignite with a Strikethroughs present. This is occurring because the keywords or user search terms have been added to the associated campaign as a negative keyword.

Negative keywords can be added manually through the “Negative Keywords” tab located in your campaign or by suggestions being approved through the Ignite platform. 

To see what these negative keywords will look like in your account, please look at the attached images below! 

Did this answer your question?