This step refers to the "Sending Email" column on the Automated Messages page of your Communication Center Account for Personalized Messages.
⏳ It takes about 1 minute to complete this step.
❓ Why do I have to do this step?
All messages sent through Communication Center route through Amazon's Buyer-Seller messaging system in your Seller Central account. This means we must send messages with your Seller Central login email address or an Approved Sending Email address. If this is not set up, the messages will appear to send but will actually be blocked by Amazon.
This is an easy but critical step, so follow the instructions below!
Step 1: Visit your Automated Messages page in Communication Center
Sign into Communication Center and visit the Automated Messages page.
Look at the emails in the Sending Email column.
Step 2: Edit the emails to match your Seller Central login email address or an email in your Message Permissions page
✅ If the APPROVED SENDER email addresses already match your Seller Central login email or an email in your Message Permissions page in your Seller Central account, you don't have to do anything! (You can confirm this when your sent messages are reflected on Seller Central's sent message page)
⚠️ If the APPROVED SENDER email addresses do NOT match your Seller Central login email or an email in your Message Permissions page in your Seller Central account, you must edit them:
Click on the pencil icon to edit:
Enter in either your Seller Central login email or an email in your Message Permissions page for each message.
🙌 That's it! You're done. You can now dismiss the "Approved Sender" notification banners from the dashboard and Marketplace Settings page.
"How will I know if if I've completed this step correctly?"
✅ All of my APPROVED SENDER email addresses in Communication Center match my registered Seller Central email.
✅ OR, my APPROVED SENDER email addresses in Communication Center match an email in your Message Permissions page for each of my marketplaces in Seller Central.
FAQs & Further Reading
Will customers see my Approved Sender email address? No. When messages are sent through Amazon's Buyer-Seller Messaging system, it rewrites the sender to include your Amazon store name and unique cryptic-looking email address (they look like email@example.com).
When on the Marketplace Settings page, I noticed that some of my marketplaces have an "Inactive" status. How do I make them "Active"? You can edit the status of your marketplace in Seller Labs by navigating to your Marketplace Connections page!
Amazon Request a Review (RAR) does not require an approved sender email, Amazon RAR is sent by Amazon!