This step refers to the "Approved Sender" column on the Marketplace Settings page of your Feedback Genius Account. 

⏳ It takes about 1 minute to complete this step.

❓ Why do I have to do this step? 

All messages sent through Feedback Genius route through Amazon's Buyer-Seller messaging system in your Seller Central account. This means we must send messages with your Seller Central login email address or an Approved Sender email address. If this is not set up, the messages will appear to send but will actually be blocked by Amazon.

This is an easy but critical step, so follow the instructions below!

INSTRUCTIONAL VIDEO: Set Up Approved Sender Email Address in Feedback Genius (4 mins)


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Prefer written instructions? Keep reading!

Step 1: Visit your Marketplace Settings page in Feedback Genius

  • Sign into Feedback Genius and visit the Marketplace Settings page.
  • Look at the emails in the APPROVED SENDER column.

Step 2: Edit the emails to match your Seller Central login email address or an email in your Message Permissions page

Feedback Genius auto-populates this column with your Feedback Genius account email. Some of you signed up for Feedback Genius with a different email from your Seller Central email address.

✅ If the APPROVED SENDER email addresses already match your Seller Central login email or an email in your Message Permissions page in your Seller Central account, you don't have to do anything! (You can confirm this when your sent messages have an open rate higher than 0%, and are reflected on Seller Central's sent message page)

⚠️ If the APPROVED SENDER email addresses do NOT match your Seller Central login email or an email in your Message Permissions page in your Seller Central account, you must edit them:

  • Click "EDIT"
  • Enter in either your Seller Central login email or an email in your Message Permissions page for each marketplace.

 🙌 That's it! You're done. You can now dismiss the "Approved Sender" notification banners from the dashboard and Marketplace Settings page.

"How will I know if if I've completed this step correctly?"

  • ✅ All of my APPROVED SENDER email addresses in Feedback Genius match my registered Seller Central email.
  • OR, my APPROVED SENDER email addresses in Feedback Genius match an email in your Message Permissions page for each of my marketplaces in Seller Central.


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