"Customer insights.” “Buyer’s journey.” “Buying cycles.” Whichever way you want to slice it, Quantify can help to complete the big data picture. 🍕
In this article, we will highlight a few areas of Quantify that can be extremely helpful when you need to understand profitability, performance, and where your winners and losers are throughout your Amazon product catalog.
Visualize the Buyer Journey
Identify and visualize the patterns of buyer behavior that take place over a given week, month, or even many months. If you're selling seasonal products, you may notice that the buying cycle takes place during an even longer period, such as over the course of a year, as you compare major buying times to one another.
By selecting any single product in Quantify, you can begin to make assessments at a more granular and detailed level. These insights allow for a deeper view into key performance metrics that shape a particular ASIN's progress and performance over time.
To drill down into product specific metrics, select any single SKU, from the Products page, and click the Performance tab:
Once you've selected a product to review, you'll land on the main Overview tab. Here you can take down information on:
- Units Sold
- Days on Hand
- Average Net Profit Margin (%)
- Profitability Rank (Quantify-specific metric; Rank of Net Profit in descending order compared to your other products in the time period selected.)
- Sales Over Time
When viewing the Performance tab, you can look more deeply into:
- Average Net Profit Margin (%)
- Buyer Sessions and Session Conversion
- Buybox Rate (%)
All of the above mentioned metrics have been highlighted with a red arrow, shown below, and you can even adjust the drop-down date to dynamically update the information on the page:
Comparing Traffic to Conversions
Eventually, once you have enough performance data attributed to your SKU/ASIN, you'll want to start comparing traffic and conversion metrics. This will also help you identify areas of opportunity, and/or validate efforts made to improve the visibility and sales of products through listing optimization and advertising.
To review these key data points, navigate to your Reports page and select the report titled Traffic:
The Traffic report will default to sorting by Sessions, but you can choose to select from any of the following columns to better sort your data:
- Session Conversion (%)
- Buybox (%)
Need additional columns (data points)? Simply select the Managed Columns icon and flag any additional metrics you'd like to bring into this report:
Using the Time Period drop-down, you can dynamically update the reports data to show for the selected date range:
Lastly, you can save any custom columns, as a report to revisit in the future, and you can even download the data for further extrapolation in Excel or any similar spreadsheet tool.
Dig deeper into Buyer Behavior with Scope
Looking for insight into more information about the search terms that lead to a purchase?
This capability isn’t currently a feature within Quantify, but we’ve got it in Scope.
For tracked products, you can view the estimated sales for any tracked keywords. For more information on using this feature, check out our Scope blog on the topic!
Need help? Our support team is more than happy to assist you. 🙂
- Connect via the in-app chat icon, located in the bottom-right of your screen while logged into any of our apps.
- Check out our Knowledge Base, to see if your question has been asked before.
- Make an appointment with us for more direct support
- Call our support line at 404-909-8251, from 9am-5pm Eastern, Monday-Friday