Add 1,095 different emoji images to your Amazon emails and subject lines to visually tell a story and make your messages stand out.

Why Use Emojis in Buyer-Seller Messages? 

Emojis let you say more with less. They make your emails stand out in busy inboxes. A recent test found that using the “lips” emoji in a Valentine’s Day email subject line increased the open rate by 24% and inbox placement by 89%.

How to Add Emojis to Feedback Genius Emails 🤔 

From the Custom Messages tab, under Communications in the left navigation, you can edit an old email or create a new one. In the message editor, click the smiley face icon to browse through the eight sections containing the 1,095 different emoji. Upon clicking an emoji, it will appear in the body of your message. It’s that easy.

If you want to add emoji to your subject line, just write out your subject line with your desired emoji in the email body then cut and paste it in the subject line section above.

Now it’s time to test your new emoji-enabled subject line against a previous or text-only subject line to see which one is more effective.

A/B Test Subject Lines to Discover Winners 📈 

Feedback Genius can make it easy to optimize messaging with the built-in A/B testing feature. A/B testing allows you to compare and analyze a message’s open, click-through, and conversion rates by creating two versions of an email.

Tips for Using Amazon Emoji in Email Subject Lines and the Body  

✅Understanding your audience

When it comes to using emojis in your emails, it’s critical that you understand your audience. Chances are you’ll already have a general idea of what resonates with your buyers. Even if your audience tends to be more serious than others, there’s likely an emoji that will suit your needs.

✅ Connect your message to the emoji

An emoji should match, complement or enhance the text in your subject line and email body. For example, if you’re sending an email related to the holidays, using the snowman, snow and Christmas tree emoji would match the context of your message. Sending an email about a product tied to the holiday season with the beach umbrella emoji isn’t relevant to your message—unless it’s about getting away for the holidays!

✅ Use emotion

Faces and hands are the best way to communicate an emotion with an emoji. That’s because our faces and hands are the most expressive communication tools we have. There are about 200 emoji available to communicate emotion. Generally, positive and colorful emoji will be more effective at capturing attention.

✅ Be literal

If you sell a piece of equipment that has an associated emoji then use it! Let’s say you sell a football on Amazon. Don’t you think adding the football emoji to your subject line will be eye-catching and representative of your product?

For example, you could write: “What do you think about your new 🏈?” compared to “What do you think about your new football?” It’s pretty clear which subject line stands out more.

✅ Create a narrative

This tactic is going to take a bit more creativity than being literal. But you can use emoji to create a short narrative. For example, if you sell natural cat food, you could use a sequence of emoji like this 🐟 +🐈 =😺 to communicate how your product makes a cat happy.

Now it's your turn to add emojis to your Feedback Genius messages!

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