Inventory

Account Retail Value - Value of entire account's inventory at retail price [Stock Quantity x Avg. Price].
Account Wholesale Value - Value of entire account's inventory at cost [Stock Quantity x COGS].
ASIN - Amazon Standard Identification Number.
Days On Hand - The estimated number of days until out of stock (Stock Quantity / 30-day Sales Rate)
Days Until Reorder - The number of days to order inventory before the Days On Hand equals specified Lead Time.
Lead Time - The approximate number of days for your product to be "in stock" after ordering more inventory.
Product Name - The title as it appears in the Amazon listing.
Projected Out of Stock - Estimated date when Stock Quantity = 0.
Reorder Level - Stock Quantity below this level triggers an alert.
SKU - Stock Keeping Unit; seller assigned; unique identifier.
SKU Retail Value - The total value of inventory at retail price [Stock Quantity x Avg. Price].
SKU Wholesale Value - Value of inventory at cost [Stock Quantity x COGS].
Stock Quantity - Quantity of items considered "fulfillable."

Financials

Advertising Spend - Amount spent on Amazon's sponsored products campaigns in the time period selected.
Avg. Advertising Spend - Average spend per item on Amazon advertising (Sponsored Products).
Avg. Amazon Fees - Average fees per item, including FBA, shipping, shipping chargebacks, and commission fees.
Avg. Net Profit Margin - Net Profit divided by Revenue x 100.
Avg. Price - Total Sales ($) divided by Units Sold (#) in the time period selected.
Avg. Promotion - Total Promotions ($) divided by Units Sold (#) in the time period selected.
COGS - Cost of Goods Sold is the cost associated with producing your product, which typically includes materials, labor, and shipment to fulfillment centers.
Est. Avg. Net Profit - Estimated profit per unit ($) after all promotions, advertisements, returns/ refunds, fees and COGS.
Est. Net Profit - Estimated profit ($) after all promotions, advertisements, returns/ refunds, fees and COGS.
List Price - The listing price, not including any discount.
Loaded Cost - COGS + Avg. Amazon Fees.
Net Sales - The amount of sales ($) after returns and refunds in the time period selected.
Profitability Rank - Rank of Net Profit in descending order compared to your other products in the time period selected.
Projected Net Cash - Estimated deposit by Amazon to your account after fees for current inventory.
Projected Net Profit - Estimated profit if entire current inventory sells (Stock Quantity * Avg. Net Profit).
Projected No. Sales (30 Days) - Estimated number of Units Sold in the next 30 days [Sales Forecast x 30].
Promotions Spend - Amount spent on promotions in the time period selected.
Refunds - Amount ($) in refunds.
Return Rate - Returns expressed as a percentage of orders [# returned / orders x 100].
Revenue - Gross income before costs.
ROI - Return on investment as calculated by Net Profit divided by Loaded Cost x 100.
Sales Forecast - Projected Units Sold (#) per day based on the previous 30-day Sales Rate.
Sales Rate - Units Sold (#) divided by number of days in the time period selected.
Total Amazon Fees - Total fees per item, including FBA, shipping, shipping chargebacks, and commission fees.
Units Returned - The total number of returns in the time period selected.
Units Sold
- The quantity of products sold in the selected time period.

Performance

Buy Box % - The percentage of page views for an ASIN where your company appeared in the Buy Box.
Pageviews - The total number of unique visits the product detail page received for the ASIN.
Session Conversion % - Units Sold (#) relative to the number of sessions the product detail page received for the ASIN.
Sessions - A visit to your product detail page; one session includes all activity from an IP address within a 24-hour period for an ASIN.

Did this answer your question?