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What do "Score" and "Position" mean?
What do "Score" and "Position" mean?
Learn how to choose the most profitable keywords when you understand Score, Position, and Estimated Sales.
Seller Labs avatar
Written by Seller Labs
Updated over a week ago

"Score" reflects a keyword’s overall ability to drive search traffic to a listing. A keyword with a Score close to 100 means a greater ability to drive sales. “Position” reflects how well a product ranks for that keyword. A keyword's Position should be closer to one as it indicates where your product ranks on a search results page when this keyword is used.
 
"Estimated Sales" takes a keyword's Score and Position, and projects the number of sales per month driven by this keyword per month. A low position for a highly rated keyword reflects an optimal combination likely to result in a higher estimated sales per month.

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