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What do "Score" and "Position" mean?
What do "Score" and "Position" mean?
Learn how to choose the most profitable keywords when you understand Score, Position, and Estimated Sales.
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Written by Seller Labs
Updated over a week ago

"Score" reflects a keyword’s overall ability to drive search traffic to a listing. A keyword with a Score close to 100 means a greater ability to drive sales. “Position” reflects how well a product ranks for that keyword. A keyword's Position should be closer to one as it indicates where your product ranks on a search results page when this keyword is used.
"Estimated Sales" takes a keyword's Score and Position, and projects the number of sales per month driven by this keyword per month. A low position for a highly rated keyword reflects an optimal combination likely to result in a higher estimated sales per month.


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