The Seller Labs Agency Audit Report application provides a detailed analysis of your PPC campaigns, making it easy to identify opportunities for optimization. This tool allows you to quickly view key metrics such as RAS, ACOS, ad sales, and ad spend. It also includes performance graphs to help visualize trends over time. By breaking down your advertising efforts into manual campaigns, audience targeting, automatic campaigns, sponsored brands, and sponsored display campaigns, you can see exactly what’s working and what isn’t based on your target ACOS.
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To use the Agency Audit Report, start by logging in to your Seller Labs account and navigating to the "Agency Audit Report" section. Here, you can set your target ACOS to see real-time updates on profitability. The report will show you a breakdown of profitable and unprofitable sales and ad spend. You can adjust the date range to review monthly performance and get insights into how your business is doing over a selected period.

For a more detailed analysis, the tool provides an ASIN-level view, showing top-performing products and key metrics like click-through rates, cost per click (CPC), and sales percentages. This helps you understand which products contribute most to your sales and which might need more attention. The keyword analysis feature allows you to see which keywords are profitable, identify keywords with clicks but no sales, and highlight areas where ad spend is wasted.
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The automated audit feature simplifies client authentication. By sharing a secure URL, clients can authenticate without providing their login information. This data is then integrated into your Seller Labs account within 24 hours, allowing you to run reports and analyze performance without needing direct access to client accounts.

The Seller Labs Agency Audit Report application streamlines your auditing process, providing clear, actionable insights to help you make data-driven decisions and enhance your advertising strategies.
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