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Advertising Center: Amazon PPC Software
Why are there more terms in the Advertising Center's User Search Term Report than there are in Amazon's?
Why are there more terms in the Advertising Center's User Search Term Report than there are in Amazon's?

Reports are imported directly from Amazon's API which ensures up-to-date info. You can also customize what date range you view this data.

Seller Labs avatar
Written by Seller Labs
Updated this week

The Advertising Center pulls in the information directly from Amazon's sponsored products API. The information within the API may be more in depth than what is displayed on Amazon's Seller Central interface.Β 

Additionally, the Advertising Center allows you to customize a date range for the user search terms you're viewing. Seller Central's user search term report download defaults to 60 days each time and does not allow you to modify the date range.

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