Seller Labs

Denis

Lisa Jones

Resources to help you up your Amazon PPC game with Ad Genius!

Ad Genius

With a fresh new look and all new functionality, we hope to make managing your Amazon ads a breeze with Ad Genius.

Welcome to Ad Genius! 🎉

A step-by-step guide on how to connect to your Amazon Sponsored Products and Sponsored Brand ad campaigns.

Connecting the Advertising API

A short tutorial on how to setup and get started creating your first Ad Campaign.

How do I create an Ad Campaign?

Master Amazon ads with Ad Genius: learn how to set Target ACoS for smarter suggestions, profitability, and campaign success.

📌 ESSENTIAL AD GENIUS SETUP #1: Setting Your Target ACoS in Ad Genius

Ad Genius will display/filter different Suggestions depending on what you have the "Confidence" and "Importance" levels set to.

📌 ESSENTIAL AD GENIUS SETUP #2: What are the "Confidence" and "Importance" sliders?

Manage your suggestions for all of your campaigns in one easy location!

📌 ESSENTIAL AD GENIUS SETUP #3: How do I use the "Suggestions" Tab?

Learn how to set up Ad Genius, connect your Amazon account, and configure essential settings to start optimizing your ads quickly.

Getting Started & Setup

This short article will point out key areas to review when looking at your Ad Genius Dashboard.

💪 OPTIMIZE AD GENIUS STEP #1: Getting to know your Dashboard

Approving Suggestions with the highest Confidence and Importance intervals will help to better optimize your campaigns

💪 OPTIMIZE AD GENIUS STEP #2: When should I take action on a Suggestion?

Quickly add high-performing keywords from competing products to your Sponsored Products campaigns with this feature

How to Add Keywords to a Campaign from a Competitor's ASIN in Ad Genius

See how well your Amazon Sponsored Products campaigns are performing based on their page placements for key metrics.

Amazon Advertising Campaign Placement Data - View Key Metrics and Locations at a Glance

Quickly understand which Amazon search terms are winners or losers with Ad Genius' Smart Filters feature.

Smart Filters In Ad Genius Explained: How to Use Them

Learn how to utilize the different Bulk Actions that you can take in Ad Genius

Spend less time clicking with Ad Genius' Bulk Actions 🔥

Ad Genius now offers the ability to automate the acceptance of Suggestions you receive, for any Amazon Ad campaign(s) you designate!

What is Suggestion Automation?

The Ad Genius Suggestion engine is constantly working for you; below you'll find the details on how that's taking place behind the scenes.

How often do suggestions refresh?

Discover tips, strategies, and tools in Ad Genius to analyze data, adjust bids, and boost performance for your Amazon ad campaigns.

Campaign Optimization

Learn the difference between Keywords and Search Terms.

What are Search Terms?

Learn how to best utilize the data from your Search Terms page

How do I use the Search Terms page?

Archive a keyword from your campaign directly in your Keywords tab. This will remove it from Ad Genius and Seller Central.

How do I delete a keyword from a campaign?

Guide to using the Negative Keywords tab in Ad Genius to block poor search terms, optimize spend, and boost ad performance.

How to Use the Negative Keywords Tab?

Learn how to manage keywords and search terms in Ad Genius to refine targeting, control spend, and maximize ad relevance and ROI.

Keyword & Search Term Management

Guide to managing Sponsored Brand Ads in Ad Genius, including features, requirements, and current API limitations.

What is Sponsored Advertising sales attribution and how does it work?

Guide to Seller Labs Dayparting: set ad schedules, boost ROI, lower ACoS, and apply smart strategies for Amazon ad campaigns.

Mastering Dayparting in Ad Genius

Campaign Groups organize your ads into smart, automated workflows that optimize keyword performance and boost ROI.

Using Campaign Groups in Ad Genius

Support for Amazon Ad Groups is here! You can now create and utilize Ad Groups from within Ad Genius

How to add an Ad Group in Ad Genius

How can I view and edit the placement bid for my Sponsored Product’s Campaign?

Arisbeth

Explore powerful Ad Genius features and settings to customize strategies, automate tasks, and gain deeper control over your Amazon ads.

Advanced Features & Settings

An explanation on why & how to correct your initial CSV download when working with the Ad Genius Keywords and/or Search Terms reports

Why are foreign characters not shown properly in my Ad Genius Keyword CSV download?

It may look like there are data discrepancies in Ad Genius when comparing to Seller Central. This is because of the "attribution window"

Why is Ad Genius showing more clicks and conversions data than in Seller Central?

Reports are imported directly from Amazon's API which ensures up-to-date info. You can also customize what date range you view this data.

Why are there more terms in Ad Genius User Search Term Report than there are in Amazon's?

Quick explanation regarding available data displayed in your notification week-over-week metrics.

How current are my week-over-week metrics on notifications? How are they calculated?

Learn how Amazon’s Cost Control impacts SB/SD bids, blocks Ad Genius optimizations, and how to disable it for full bid control.

Cost Control on Sponsored Brands/Display Amazon Campaigns

Find solutions to common issues, technical FAQs, and guidance to keep Ad Genius running smoothly and resolve problems quickly.

Technical & Troubleshooting

Find answers and get help from Intercom Support and Community Experts

This site employs cookies and other technologies that we and our third party vendors use to monitor and record personal information about you and your interactions with the site (including content viewed, cursor movements, screen recordings, and chat contents) for the purposes described in our Cookie Policy. By continuing to visit our site, you agree to our {websiteTermsLink}, {privacyPolicyLink} and {cookiePolicyLink}.

This site uses cookies and similar technologies ("cookies") as strictly necessary for site operation. We and our partners also would like to set additional cookies to enable site performance analytics, functionality, advertising and social media features. See our {cookiePolicyLink} for details. You can change your cookie preferences in our Cookie Settings.

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See our {cookiePolicyLink} for more details.

Advertising cookies are set by our advertising partners to collect information about your use of the site, our communications, and other online services over time and with different browsers and devices. They use this information to show you ads online that they think will interest you and measure the ads' performance. Social media cookies are set by social media platforms to enable you to share content on those platforms, and are capable of tracking information about your activity across other online services for use as described in their privacy policies.

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

These cookies are necessary for the website to function and cannot be switched off in our systems.

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

You have the right to opt out of the sale of your personal information. See our {cookiePolicyLink} for more details about how we use your data.

Your Privacy Choices

We use cookies to enhance your experience. You can customize your cookie preferences below. See our {cookiePolicyLink} for more details.

Cookie Settings

Link, Press control-option-right-arrow to exit

Empty Help Center

Uh oh. That page doesn’t exist.

Disappointed

Neutral

Smiley

Thinking...

Searching through sources...

Analyzing...

Tickets submitted through the messenger or by a support agent in your conversation will appear here.