Using Campaign Groups in Ad Genius

Ad Genius understands that campaigns don’t exist in a vacuum. That’s why we created Campaign Groups. Use this new feature to help you organize and make bulk changes on the fly in a customized way that aligns to your business needs.
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As a seller on Amazon, you often have a set of campaigns that are all working towards one overarching goal. For example: running auto-target AND manual-target campaigns for Sponsored products Ads --IN CONJUNCTION with Sponsored Brand Ads. It gets complicated quickly and hard to keep up with your campaigns, let alone the data driving the decision-making. With Ad Genius, you can see the results of those individual campaigns, as well as the combined effect on your big-picture goals, to have the clearest picture of your advertising spend.
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Campaign Groups allow you to conveniently organize your campaigns into logical groupings for safekeeping, quick access, filtering, and easier performance monitoring from a higher perspective. We hope you enjoy them as much as we do! 🙂

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Creating your first group is simple and only takes a few clicks.
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Navigate to the Campaign Manager and select the Groups tab.

You’ll see a message indicating that no groups exist yet. Click the green “Create Group” button in the top right or in the center of the page.
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A pop-up window will appear prompting you to name your new group.

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💡 Tip: Use a clear and descriptive name like “Summer Deals” or “Top-Sellers Q2” to easily recognize your group later.
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Once you've entered a name, click “Create Group” to finish.
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With Ad Genius comes a host of features, including enhancements to Keywords, Suggestions, and more, that we hope makes your day-to-day decision-making and management of your Amazon Ads quick, easy, and painless! From monitoring and optimizing the performance of all of your campaigns, to maximizing individual keywords, Ad Genius gives you all the tools you need to boost your sales and minimize your advertising costs – all from a centralized and easy-to-use dashboard that’s directly integrated with Amazon.
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Now that you’ve created your first Campaign Group, you’re ready to start building campaigns that align with your advertising goals. Campaign Groups not only help you stay organized—they unlock automation tools that streamline performance tracking and keyword management.
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