Overview
The Negative Keywords tab in Ad Genius helps Amazon sellers optimize their advertising campaigns by excluding irrelevant or underperforming search terms. This tool allows for greater control over ad spend, improves click-through rates (CTR), and boosts return on ad spend (ROAS).
In this article, you'll learn how to navigate the tab, manage your negative keywords, and apply best practices to make your campaigns more efficient.
🚀 Accessing the Negative Keywords Tab
Log in to your Seller Labs account.
From the hamburger menu in the top left, navigate to the Ad Genius section.
Select the Keywords section.
Switch to the Negative Keywords tab to view and manage your exclusions.
📊 What You’ll See in the Tab
At the top, the interface shows the total number of negative keywords currently applied (e.g., 21,507).
The main table includes the following columns:
Column | Description |
Actions | Checkbox to select the keyword. Includes a menu under three dots with additional actions. |
Keyword | The exact term being blocked. |
Status | Shows whether the keyword is "Active" (green dot). |
Match Type | Either Negative Phrase (matches any phrase containing the term) or Negative Exact (matches only the exact search). |
Campaign Name | The campaign the keyword is tied to. This is clickable for quick access. |
Level | Specifies if the keyword is applied at the Campaign or Ad Group level. |
Date Added | When the negative keyword was implemented. |
✍️ How to Add a Negative Keyword
To add new negative keywords manually:
Click the green Add Negative Keywords button.
Add Negative Keywords separated by commas:
Select a campaign where this keyword should be added to. To get the list of campaigns, start to type in a campaign name:
Select the appropriate level (Campaign or Ad Group).
Choose the Match Type:
Negative Phrase: Blocks any query that includes the phrase.
Negative Exact: Blocks only the precise term.
Click Create.
You can also add negative keywords directly from the Search Terms Page, by selecting underperforming or irrelevant terms and applying them as negatives with just a few clicks. Please refer to these instructions!
⚙️ Managing Existing Negative Keywords
From the Actions menu (three dots next to a keyword) on each row, you can:
Change Match Type – Switch between Negative Phrase and Negative Exact.
Archive Keyword – Deactivate or remove the keyword.
You can also select multiple keywords using checkboxes and apply bulk actions from the Actions dropdown at the top left. At this time, you can only archive negative keywords in bulk.
📤 Export and Filter Options
Use the Search bar to filter keywords by term.
Click Export All as CSV to download your negative keyword list for review or documentation.
🧠 Best Practices
Review Regularly: Weekly or bi-weekly audits help avoid wasted spend.
Use Phrase Match Carefully: It may unintentionally block valuable searches if too broad.
Leverage Search Terms tab: Identify underperforming terms and convert them into negative keywords.
Avoid Overblocking: Check that high-performing variations aren’t being excluded by mistake.
Final Thoughts
Using the Negative Keywords tab effectively gives you tighter control over your ad campaigns and prevents budget loss from irrelevant traffic. With easy keyword management, flexible match types, and export capabilities, Ad Genius makes negative keyword optimization efficient and scalable.
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