What is the Amazon Advertising API?
The Amazon Advertising API is a secure connection that allows Seller Labs to access and analyze your ad campaigns, performance metrics, and budgets in real time. It automates data collection, helping you:
Optimize campaigns
Reduce wasted spend
Improve your return on ad spend (ROAS) and advertising cost of sale (ACOS).
Why is this connection important?
The Amazon Advertising API powers key features in Seller Labs. Without it:
No ad performance data – We can’t track how your ads are doing.
No campaign optimization – We can’t adjust spending or improve targeting.
No ad reports or insights – You lose valuable data to make informed decisions.
Connecting the Amazon Advertising API ensures you have accurate, up-to-date ad data, giving you the insights needed to maximize results and grow your business.
Let's get Connected! 🔌
Begin by signing in to your Seller Labs account here with your username and password. Once you've signed in, you'll be taken to the Seller Labs Pro dashboard. And if you're creating a new account, you'll be taken to the plan picker and payment portal.
From this page, click on "Connect a Marketplace". You will be taken to the Connections page so you can connect your marketplace. For instructions on how to connect your marketplace check out this article: Connect an Amazon Marketplace to Your Seller Labs PRO Account
Once your marketplace is connected to PRO. You will be able to connect to the Ad API. To do this, click on Connect under the Ad API column for the marketplace you would like to connect.
After clicking Connect, you'll be prompted with a connection modal containing three options:
My marketplace has at least one campaign
My marketplace does not have any campaigns
I am not sure where to start
This step is crucial because if you don't have at least one active campaign running in Seller Central then Ad Genius won't have anything to connect to.
If you have an active account running in Seller Central then click the top option. If you don't have any active campaigns the please create one in Seller Central and then come back to the part of the connection process.
Once you click Start Syncing with Amazon, you will be taken to Seller Central. Login to your Seller Central account and follow the steps to connect to the Ad API.
Once user access has been granted, please allow up to 24 hours for your account to fully sync with the Ad Genius system, as times may vary depending on the amount of data that you may have. You'll be redirected back to the Ad Genius dashboard upon completion.
You can always connect more marketplaces in the Settings page within the Connections page. To access the Connections page, click on the Connections tab in the hamburger menu in the top left corner.
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