This is the first step to creating a Seller Labs account. In this article, you'll find information, FAQs, and related articles to troubleshooting this necessary step.

Why this step is important

Your Seller Central account (North America, Europe, or Far East) needs to be connected to the Seller Labs database so you can read and write data from Amazon, as well as make updates within our products.

The MWS configuration is also needed to connect to the Amazon Advertising Console. This can also be done through a similar, yet separate, invitation process.

Additionally, the Seller Central integration, and invitation process required for Feedback Genius, can be found here.

Let's get Connected! 

🕐 This step should take about a minute to complete.

Sign into your Seller Labs account (or create an account) and fill out your username and password.

Once you've signed in, you'll be taken to the dashboard where you can connect to an Amazon Marketplace by clicking the Get Started button. Alternatively, you can click on your email in the top right corner and from the dropdown menu click on "Settings".

On the Settings page, you'll see that you have zero Amazon Marketplaces connected. Click the Add Marketplace button to select your desired marketplaces. 

On the Connect to Amazon page you'll be given the option to connect to eleven Amazon Marketplaces. 

Once you select your desired marketplace, you'll be redirected to the Marketplace Web Service (MWS) page in Seller Central.

Follow the MWS instructions until you're redirected back to Seller Labs, where you will see this page. In the Settings page, you'll be able to toggle on and off any marketplace you're connected to, as well as connecting to more marketplaces.

Seller Labs Pro will begin to import transactions and order information over the next 24-48 hours after you complete the marketplace setup. 

For information regarding which marketplaces are supported by Seller Labs, check out our article here.


Need help? Our support team is happy to assist you! 🙂

  • Connect via the in-app chat icon, located in the bottom-right of your screen while logged into any of our apps

  • Search the Knowledge Base to see if your question has already been answered 

  • Make an appointment with us for more direct support

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