In order to advertise effectively on Amazon, you need to understand which types of ads and placements are driving sales. The Advertising Center offers you an easier and more detailed way to see how your ads are performing. This means that you can see multiple performance indicators broken down by page placement. 

What is campaign placement?

Campaign placement is an advertising term that refers to the specific locations, or placements, where your advertisement can be viewed by shoppers. There are currently three tracked ad placements on Amazon: top of search, product pages, and other.

How can you view advertising campaign placement in the Advertising Center?

Login to your PRO account, and then click on Campaigns under Advertising in your left navigation. From this page, scroll down under the chart and you will see your Sponsored Products Breakdown. This is an aggregate from all of your Sponsored Products campaigns.

You will see the data based on:

  • Sales

  • Ad Spend

  • Orders

  • Clicks

  • Impressions

What’s more, you can filter our data to view the specific placement performance of individual campaigns and campaign groups. 

Campaign placement data is currently available for Sponsored Products ads only.

__________________

Need help? Our support team is happy to assist you! 🙂

  • Connect via the in-app chat icon, located in the bottom-right of your screen while logged into any of our apps

  • Search the Knowledge Base to see if your question has already been answered

  • Make an appointment with us for more direct support

  • Call our support line at (404) 909-8251 between 9 a.m. and 5 p.m. Eastern Time, Monday through Friday

Did this answer your question?