In order to advertise effectively on Amazon, you need to understand which types of ads and placements are driving sales. The Advertising Center offers you an easier and more detailed way to see how your ads are performing. This means that you can see multiple performance indicators broken down by page placement.
What is campaign placement?
Campaign placement is an advertising term that refers to the specific locations, or placements, where your advertisement can be viewed by shoppers. There are currently three tracked ad placements on Amazon: top of search, product pages, and other.
How can you view advertising campaign placement in the Advertising Center?
Login to your PRO account, and then click on Campaigns under Advertising in the hamburger menu in the top left corner. From this page, scroll down under the chart and you will see your Sponsored Products Breakdown. This is an aggregate from all of your Sponsored Products campaigns.
You will see the data based on:
Sales
Ad Spend
Orders
Clicks
Impressions
What’s more, you can filter our data to view the specific placement performance of individual campaigns and campaign groups.
*Campaign placement data is currently available for Sponsored Products ads only.
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