Seller Labs

Ad Genius currently supports Sponsored Brand Ads placed through Amazon Advertising only. Within Ad Genius, you can:

Manually adjust bids for Sponsored Brand campaigns

Adjust keywords associated with your Sponsored Brand ads

- Bid adjustment suggestions
- Archive keyword suggestions

- Manually adjust bids for Sponsored Brand campaigns
- Adjust keywords associated with your Sponsored Brand ads
- Access suggestions, specifically:
 - Bid adjustment suggestions
 - Archive keyword suggestions

Note: Although Ad Genius provides insights and recommendations for Sponsored Brand campaigns, there are some operational limitations at this time (see <a href="#h_3b88191c08">Section 4</a> below).

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2. Requirements for Using Sponsored Brand Ads

Before you can locate Sponsored Brand Ads campaigns in Ad Genius:

You must complete Amazon’s Brand Registry process.

Your products need to be properly associated with your brand.

You can only create Sponsored Brand Ads for products where you are the brand owner.

- You must complete Amazon’s Brand Registry process.
- Your products need to be properly associated with your brand.
- You can only create Sponsored Brand Ads for products where you are the brand owner.

3. How to Locate Sponsored Brand Ads in Ad Genius

If you have Sponsored Brand campaigns active in Seller Central, you will see the Sponsored Brand Ads campaigns listed on the <a href="https://accounts.sellerlabs.com/campaign-manager" rel="nofollow noopener noreferrer" target="_blank">Campaign Manager</a> page.

Sponsored Brand Ads Reporting within Ad Genius lets you monitor and analyze the basic metrics of your Sponsored Brand campaigns.

- If you have Sponsored Brand campaigns active in Seller Central, you will see the Sponsored Brand Ads campaigns listed on the <a href="https://accounts.sellerlabs.com/campaign-manager" rel="nofollow noopener noreferrer" target="_blank">Campaign Manager</a> page. 
 
 
- Sponsored Brand Ads Reporting within Ad Genius lets you monitor and analyze the basic metrics of your Sponsored Brand campaigns.

The campaign data layout in Ad Genius for Sponsored Brand Ads is similar to Sponsored Product Ads, but:

- Some fields are missing because Sponsored Brand Ads use different parameters and metrics.

- Currently, Ad Genius cannot push changes (such as bid updates or keyword edits) to Sponsored Brand campaigns via Amazon’s API.
- This means that while Ad Genius can suggest changes and report on performance, any actual adjustments must be made directly in Seller Central.
- Once Amazon enables API support for Sponsored Brand changes, Ad Genius will be updated to support these actions.

- The campaign data layout in Ad Genius for Sponsored Brand Ads is similar to Sponsored Product Ads, but:
 - Some fields are missing because Sponsored Brand Ads use different parameters and metrics.
- Important Limitation:
 - Currently, Ad Genius cannot push changes (such as bid updates or keyword edits) to Sponsored Brand campaigns via Amazon’s API.
 - This means that while Ad Genius can suggest changes and report on performance, any actual adjustments must be made directly in Seller Central.
 - Once Amazon enables API support for Sponsored Brand changes, Ad Genius will be updated to support these actions.

Need help? Our support team is happy to assist you! 🙂

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- Connect via the in-app chat icon, located in the bottom-right of your screen while logged into any of our apps
- Search the <a href="https://support.sellerlabs.com/">Knowledge Base</a> to see if your question has already been answered
- <a href="https://sellerlabs.appointlet.com/" rel="nofollow noopener noreferrer" target="_blank">Make an appointment</a> with us for more direct support ​ ​
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Guide to managing Sponsored Brand Ads in Ad Genius, including features, requirements, and current API limitations.

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Sponsored Brand Ads in Ad Genius: Specifics and Limitations

1. Support for Sponsored Brand Ads

2. Requirements for Using Sponsored Brand Ads

3. How to Locate Sponsored Brand Ads in Ad Genius

4. Differences and Limitations

Need help? Our support team is happy to assist you! 🙂