If you are used to using the Seller Central interface to run your ads, you may have gotten frustrated with the number of clicks that you need to make in order to make changes to your campaigns. With the Advertising Center, this is now a thing of the past!
The Advertising Center allows you to bulk-select and take action on multiple items at one time; this works not just on keywords, but on search terms, campaigns, suggestions, and more!
For example, with just a few clicks, the Advertising Center lets you select multiple keywords on a page, and take a number of different actions such as changing the bid for all of them at once (either by a percentage or a set amount):
To help speed things up, the Advertising Center allows up to 100 items (keywords, campaigns, etc.) on each page, and you can use the checkbox on the filters bar to select all items on the page at one time:
The Advertising Center also offers the ability to bulk upload new campaigns. This will be done through a downloaded template, but allows you to create up to 100 campaigns at one time. Click on the "Upload Campaigns" button.
Then, Download the template, fill it out, and then upload it back into the Advertising Center!