In order to advertise effectively on Amazon, you need to understand which types of ads and placements are driving sales. Ignite offers you an easier and more detailed way to see how your ads are performing. This means that you can see multiple performance indicators broken down by page placement.
What is campaign placement?
Campaign placement is an advertising term that refers to the specific locations, or placements, where your advertisement can be viewed by shoppers. There are currently three tracked ad placements on Amazon: top of search, product pages, and other.
How can you view advertising campaign placement in Ignite?
As soon as you log in to Ignite, you’ll see your advertising campaign placement data in the dashboard. This is an aggregate from all of your Sponsored Products campaigns. The data will update when you apply your desired filters on the dashboard.
You can view the data based on:
- Ad Spend
What’s more, you can filter our data to view the specific placement performance of individual campaigns and campaign groups.
Campaign placement data is currently available for Sponsored Products ads only.
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