Amazon's Buyer-Seller Messaging service is the only way you, the seller, can communicate with your buyers. Amazon is extremely particular with how its sellers use the service. It consistently monitors emails to catch sellers who are abusing the service. And if you are caught abusing Buyer-Seller Messaging, it could result in temporary email ban all they way to losing selling privileges. 

Read more about Buyer Seller Messaging permissions >

Using external links in Buyer-Seller Messages

Amazon wants sellers to contact buyers. You can email buyers to complete an order, respond to a customer service question, or ask for a product review or seller feedback. 

With that in mind, you can't use Buyer-Seller Messaging for marketing or promotional purposes. When you email a buyer, your message cannot include:

  • Links to any websites
  • Links to Amazon detail pages or storefronts
  • Seller logos if they contain or display a link to the seller's website
  • Any marketing messages or promotions
  • Any promotions for additional products or referrals to third-party products or promotions

Learn more on Seller Central >

Conclusion

Amazon wants to ensure that the entire transaction and communication stays within Amazon, as explained in the first section of Amazon's Prohibited Seller Activities and Actions (found here). This means that the buyer and seller must commit to keep all communication with Amazon.

Use Feedback Genius's email variables to ensure your message's links are following Amazon's Terms of Service.

__________

Need help? Our support team is happy to assist you! 🙂

  • Connect via the in-app chat icon, located in the bottom-right of your screen while logged into any of our apps
  • Search the Knowledge Base to see if your question has already been answered 
  • Make an appointment with us for more direct support 
  • Call our support line at (404) 909-8251 between 9 a.m. and 5 p.m. Eastern Time, Monday through Friday 

Did this answer your question?