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๐Ÿ’ช OPTIMIZE COMMUNICATIONS Step #1: Add Short Names for Products
๐Ÿ’ช OPTIMIZE COMMUNICATIONS Step #1: Add Short Names for Products

Assign your products a "short name" or display name to make your messages and subject lines easier to read.

Seller Labs avatar
Written by Seller Labs
Updated over a week ago

โณ It takes about 1 minute to complete this step (time will vary depending on the number of products you have).

โ“ Why should I complete this step?ย 

  • If you insert your product name into a subject line or message (using the [[product-name]] variable), the entire product title from Amazon will be inserted, for example:ย 

"Thank you for ordering a Savorliving 12-Blade Extra Large Apple Slicer, Corer, Cutter, Wedger, Divider for [up to 4 Inch Apples] - Ultra-Sharp 100% 18/8 Stainless Steel Blade!"

... not an ideal looking subject line!

By using the Short Name feature, you can assign this product the short name "Savorliving Apple Slicer". Now your subject line will look like this:

"Thank you for ordering a Savorliving Apple Slicer!"

โšก๏ธAssigning short names to your products is an easy way to instantly improve your messages.ย 

Better subject lines and messages = better customer experience and that will lead to better feedback and reviews.


Go to the Product Catalog page, in the hamburger menu in the top left corner, and click on Communications View. From this table, locate the product for which you want to add/edit a short name.

  • Click on the green pencil and enter your product's short name in the short name field and click on the green checkmark to save your changes.

  • From then on, whenever you use a [[product-name]] variable, the variable will now render the product's assigned short name instead of the product title on Amazon.

Note: The short name functionality is limited to 70 characters and the characters limit cannot be increased beyond 70. The 70 character limit includes spaces.

Also, you can add or update Short Names in bulk! Please find the instructions HERE!

๐Ÿ™Œ All done!ย 

"How will I know if I've completed this step correctly?"

  • โœ… Any time I navigate to the Communications View on the Product Catalog, I see Short Names for products that I entered and saved.

  • โœ… When I view my sent messages, I see the Short Name appear wherever I used the [[product-name]] variable.


Need help? Our support team is happy to assist you! ๐Ÿ™‚

  • Connect via the in-app chat icon, located in the bottom-right of your screen while logged into any of our apps

  • Search the Knowledge Base to see if your question has already been answered

  • Make an appointment with us for more direct support

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