This step refers to the "Sending Email" column on the Automated Messages page of your Feedback Genius Account for Personalized Messages.
⏳ It takes about 1 minute to complete this step.
❓ Why do I have to do this step?
All messages sent through Feedback Genius route through Amazon's Buyer-Seller messaging system in your Seller Central account. This means we must send messages with the Approved Sending email address. If this is not set up, the messages will appear to send but will actually be blocked by Amazon.
This is an easy but critical step, so follow the instructions below!
Step 1: Visit your Automated Messages page in Feedback Genius
Sign into Feedback Genius and visit the Automated Messages page.
Look at the emails in the Sending Email column.
Step 2: Set the Approved Sending email
Click on the pencil icon to edit:
Enter the mailer@feedbackgenius.com email address for each message.
🙌 That's it! You're done. You can now dismiss the "Approved Sender" notification banners from the dashboard and Marketplace Settings page.
❗NOTE: please remember to add the mailer@feedbackgenius.com email address to the list of Sending emails in your Amazon Seller Central! Please find the instructions HERE!
"How will I know if I've completed this step correctly?"
✅ The APPROVED SENDER email address mailer@feedbackgenius.com in Feedback Genius is listed in Amazon Seller Central on the Message Permissions page for each of your marketplaces.
FAQs & Further Reading
Will customers see my Approved Sender email address? No. When messages are sent through Amazon's Buyer-Seller Messaging system, it rewrites the sender to include your Amazon store name and unique cryptic-looking email address (they look like asdfghjklmqwertyuip@marketplace.amazon.com).
When on the Marketplace Settings page, I noticed that some of my marketplaces have an "Inactive" status. How do I make them "Active"? You can edit the status of your marketplace in Seller Labs by navigating to your Marketplace Connections page!
Amazon Request a Review (RAR) does not require an approved sender email, Amazon RAR is sent by Amazon!
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