The Global Blacklist is a sizable, smart, proprietary blacklist that encompasses Amazon shoppers that may be outside of your account’s individual blacklist.  The only way a shopper can be added to the Global Blacklist is if they are added by auto-forwarding.  The Global Blacklist is smart in that it will automatically add Amazon shoppers who appear on three or more merchants’ blacklists into the Feedback Genius Global Blacklist.
 
The Global Blacklist is different from each account’s individual, private blacklist.  The Global Blacklist blacklists shoppers on the shopper level - not just on the Order ID level.  If a shopper was added to the Global Blacklist from Feedback Genius user A, either manually or by the auto-forwarding, and that shopper orders from Feedback Genius user B, then Feedback Genius will not attempt to send a message to that shopper from Feedback Genius user B’s messaging sequence.
 
 How to use the Global Blacklist
 
By default, all messages in Feedback Genius are set to adhere to the Global Blacklist.  This means messages in Feedback Genius will not attempt to send if the intended recipient is registered on the Global Blacklist.
 
However, this is a filter you can adjust if necessary under your message’s Advanced Filters setting.  You can change the Global Blacklist filter not adhere to the Global Blacklist.  This would mean regardless of the shopper’s status on the Global Blacklist, Feedback Genius will attempt to send the shopper your message.
 
Please note that if the shopper has opted out of all 3rd party communication on Amazon, then messages sent Feedback Genius will never reach the intended recipient unless you follow Amazon’s directions for doing so in Seller Central.
 


 
We recommend not adjusting the Global Blacklist settings on your account.  Please note that Amazon honors their opt-out based on “critical” vs “non-critical” messages:
 
This is how Amazon categorizes messages:
 


 
If you do decide to ignore the Global Blacklist, we highly recommend making sure your message’s content and purpose falls under the “critical” criteria established by Amazon.  Please keep in mind this criteria also applies to manually reaching out to shoppers who have opted out from 3rd party communications.
 
To read more about the Global Blacklist and Amazon’s Opt Out update, please see our blog article “Amazon Unsolicited Email Opt Out Update."

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