This is the first step to create a Seller Labs account. In this article, you'll find all the how-to's, FAQs, and related articles to troubleshooting this necessary step.

Why this step is important

Your Seller Central account (either North America or Europe) needs to be connected to the Seller Labs database so you can view your data, as well as making updates within our products.

The MWS configuration is also needed to connect an Amazon Marketing Services account(s). This can also be done through a similar, yet separate, invitation process.

Additionally, the Seller Central integration, and invitation process required for Feedback Genius, can be found here.

Let's get Connected! 

🕐 This step should take about a minute to complete.

Sign into your Seller Labs account (or create an account) and fill out your username and password.

Once you've signed in, you should see a screen similar to the one below:

Click the "Add Marketplace" button to the right of the "Amazon Marketplaces" text.
From the My Marketplaces page, click which marketplace you'd like to connect. 

You'll then be redirected to the Marketplace Web Service (MWS) page in Seller Central.

Follow the MWS instructions until you're redirected back to Seller Labs, where you will see this page:

You can toggle the sliders in the Status column to activate or deactivate a marketplace. And to add more marketplaces, just click the "Add Marketplace" button and follow the same process.

Our system will begin to import transactions and order information over the next 24-48 hours after you complete the marketplace setup. 

For information regarding which marketplaces are supported by Seller Labs, check out our article here.


Need help? Our support team is happy to assist you! 🙂

  • Connect via the in-app chat icon, located in the bottom-right of your screen while logged into any of our apps
  • Search the Knowledge Base to see if your question has already been answered 
  • Make an appointment with us for more direct support 
  • Call our support line at (404) 909-8251 between 9 a.m. and 5 p.m. Eastern Time, Monday through Friday 
Did this answer your question?