📋 Overview
Starting a new Amazon seller tool can feel overwhelming — there are features to explore, APIs to connect, and data to configure. Your Seller Labs 14-day free trial gives you full access to every tool in the platform, but 14 days goes fast.
This guide gives you a clear, day-by-day action plan so you can set everything up correctly, see real results, and make a confident decision before your trial ends.
🎯 Who This Is For
New Amazon sellers who just signed up for a Seller Labs trial and want to get set up without wasting time
Experienced sellers evaluating Seller Labs as a replacement for other tools and want to test all features efficiently
Agency owners assessing the platform for managing multiple client accounts
Returning users who previously cancelled and want to make the most of a fresh trial
🔑 Key Concepts You Need to Know
Selling Partner API (SP-API): The secure connection between your Seller Central account and Seller Labs. Required for data syncing across all tools.
Advertising API: A separate connection that links your Amazon PPC campaigns to Seller Labs for ad management and optimization.
Feedback Genius: Automated review request and buyer messaging tool.
Ad Genius: Amazon PPC campaign management, keyword research, and bid optimization tool.
Profit Genius: Profit and loss tracking with fee breakdowns at the SKU level.
Data Hub: Export your Amazon data to Google Sheets, Looker Studio, BigQuery, and other analytics tools.
📅 Step-by-Step Setup Guide: Your First 5 Days
Day 1: Connect Your Amazon Account
This is the foundation — nothing works until your marketplace is connected.
Sign in at accounts.sellerlabs.com
Click Connect a Marketplace on your dashboard
Select your Amazon marketplace(s) — you can connect up to 10 (North America, Europe, Far East)
Authorize permissions through Seller Central when redirected
Verify the Selling Partner API shows as "Connected" on your Connections page
⏱ Time required: About 5 minutes per marketplace.
⚡ Pro Tip: Data import begins immediately after connecting but takes 24–48 hours to fully populate. Connect on Day 1 so your data is ready by Day 3. Learn more: Connect an Amazon Marketplace to Your Seller Labs Account | The Selling Partner API
Day 2: Set Up Feedback Genius
Automated review requests are one of the fastest ways to see value from Seller Labs.
Navigate to Feedback Genius from the left menu
Choose your messaging approach:
Request a Review Automation — uses Amazon's native "Request a Review" button at scale (easiest, fully compliant)
Custom Messages — personalized buyer emails sent through Amazon's Buyer-Seller Messaging system
For Request a Review, check the Request Reviews Enabled checkbox for your marketplace(s), set the number of days after delivery when the message should be sent, and click Save
For Custom Messages, create a template using the message editor and set your delivery triggers (e.g., 5 days after delivery)
Send yourself a test message to verify formatting and delivery
⚡ Pro Tip: Start with Request a Review Automation if you're new — it's the safest, most compliant option and requires minimal setup. Learn more: Turn on Amazon's Request a Review Automation
Day 3: Connect the Advertising API & Explore Ad Genius
Go to Settings > Connections and click Connect under the Ad API column
Select your marketplace and confirm you have at least one active campaign in Seller Central
Authorize the connection through Amazon
Wait up to 24 hours for campaign data to sync
Once synced, explore the Campaigns Dashboard to see spend, ACOS, and performance metrics
⚠️ Important: Ad Genius requires at least one active Amazon PPC campaign to connect. If you don't have any, create a basic Sponsored Products campaign in Seller Central first.
⚡ Pro Tip: Use this waiting period to review your existing campaign structure in Seller Central. Having a clear picture of your current PPC setup will help you evaluate Ad Genius features more effectively. Learn more: Connecting the Advertising API | Welcome to Ad Genius
Day 4–5: Explore Profit Genius & Data Hub
Profit Genius:
Navigate to Profit Genius from the left menu
Review your revenue, fees, and estimated profit at the account and SKU level
Add your Cost of Goods Sold (COGS) for each product using the Bulk Update Products app to get accurate profit margins. Learn more: Uploading Your Cost of Goods Sold (COGS)
Explore the fee breakdown to understand referral fees, FBA fees, and other Amazon charges
Data Hub:
Go to Data Hub and review the available data connectors
If you use Google Sheets or Looker Studio, set up a connection using the MySQL Connector
Test pulling a sample dataset to verify data flows correctly
⚡ Pro Tip: Adding accurate COGS data in Profit Genius is the single most impactful step for understanding your true profitability. Even rough estimates are better than leaving it blank. See also: Profit Genius: Getting Started and What to Expect
🔧 Common Setup Blockers & How to Fix Them
"API connection keeps looping back to setup"
Cause: Browser cache or cookie conflict during the Amazon authorization redirect.
Fix: Clear your browser cache, try an incognito/private window, or switch browsers. Make sure you're logged into the correct Seller Central account.
"Marketplace connected but shows no data"
Cause: Data import is still in progress.
Fix: Allow a full 24–48 hours after connecting. If data still hasn't appeared after 48 hours, disconnect and reconnect the marketplace from your Connections page.
"Advertising API won't connect"
Cause: No active PPC campaigns in Seller Central, or you're logged into the wrong Amazon account during authorization.
Fix: Confirm you have at least one active Sponsored Products campaign in Seller Central. Ensure you're authorizing with the same Amazon account linked to your marketplace.
"Request a Review messages don't appear to be sending"
Cause: Messages only send for eligible orders (typically 5–14 days after delivery). New accounts may not have qualifying orders yet.
Fix: Check the Feedback Genius Dashboard and the Sent Messages page to verify message status. If you just connected, wait for new orders to become eligible. Learn more: Navigating Your Feedback Genius Dashboard
💡 Real-World Examples
Scenario 1: New FBA Seller (Month 2 on Amazon)
Situation: Sarah launched her first product last month and has about 50 orders but only 2 reviews.
Action: On Day 1 she connected her marketplace. On Day 2 she turned on Request a Review Automation. Within the first week of her trial, automated review requests went out for all eligible orders.
Result: By the end of her 14-day trial, she had 8 new reviews — a 4x increase — giving her the social proof needed to improve conversion rates.
Scenario 2: Experienced Seller Evaluating PPC Tools
Situation: Marcus runs $15K/month in Amazon ads across 3 brands and wants to compare Ad Genius against his current tool.
Action: He connected all 3 marketplaces on Day 1, linked the Advertising API on Day 3, and spent Days 5–10 comparing keyword suggestions, bid recommendations, and campaign analytics against his existing reports.
Result: He identified two campaigns with wasted spend that Ad Genius flagged but his previous tool missed, saving an estimated $800/month.
Scenario 3: Multi-Marketplace Seller Needing Profit Visibility
Situation: A European seller operating in 4 Amazon marketplaces had no visibility into SKU-level profitability after Amazon fees.
Action: Connected all marketplaces on Day 1, entered COGS data into Profit Genius on Day 4, and set up a Looker Studio dashboard via Data Hub on Day 5.
Result: Discovered 3 SKUs that were actually losing money after FBA and referral fees — information that wasn't visible from Seller Central reports alone.
❌ Common Mistakes to Avoid
1. Waiting too long to connect your APIs
Why it happens: Sellers sign up, look around the dashboard, but don't complete the marketplace and API connections right away.
What to do instead: Connect everything on Day 1. Data takes 24–48 hours to populate, so every day you wait is a day of your trial without usable data.
2. Only testing one feature
Why it happens: Sellers sign up specifically for Feedback Genius or Ad Genius and never explore the other tools.
What to do instead: Follow the 5-day plan above and test each tool. The combined value of the full suite is often greater than any single feature.
3. Not entering Cost of Goods
Why it happens: Sellers skip the COGS step in Profit Genius because it takes time to gather supplier costs.
What to do instead: Even approximate costs are valuable. Enter your best estimates — you can refine them later. Without COGS, profit data is incomplete and the tool looks less useful than it actually is.
4. Forgetting to check back after the data sync period
Why it happens: On Day 1, the dashboard looks empty because data hasn't imported yet. Sellers get discouraged and don't return.
What to do instead: Bookmark Day 3 as your "real start" date. That's when your data will be populated and you can actually evaluate the tools.
📈 Expected Results
By following this 5-day setup plan, you should have:
All marketplaces connected with data flowing within 48 hours
Automated review requests active and sending for eligible orders
Full PPC campaign visibility in Ad Genius with spend, ACOS, and keyword data
SKU-level profit margins calculated in Profit Genius (with COGS entered)
A clear understanding of which Seller Labs features deliver value for your specific business
This puts you in a strong position to make an informed subscription decision with 25 days remaining on your trial.
❓ FAQs
Do I need a credit card to start the trial?
No, a credit card is not required to start your free trial. You will need to update your billing information before your first charge after the trial period ends.
Can I extend my trial?
Trial extensions are handled on a case-by-case basis. If you need more time due to setup delays or haven't been able to fully evaluate the platform, reach out to the support team through the in-app chat or by email at support@sellerlabs.com.
Can I switch plans during my trial?
Yes. You can explore different plan options at any time during your trial. Your selected plan determines pricing if you continue after the trial period ends.
What happens to my data and settings if I don't subscribe?
Your account and configuration settings are preserved for a period after the trial ends. If you subscribe later, you won't need to start from scratch — your marketplace connections, message templates, and campaign settings will still be there.
What's included in the trial? Is anything limited?
The trial includes full access to all Seller Labs tools — Feedback Genius, Ad Genius, Profit Genius, and Data Hub. After your trial, you can subscribe to the Genius Bundle for the full suite or choose a standalone tool that fits your needs.
📥 Quick-Start Checklist
Use this checklist to track your progress through the 5-day setup plan. Just copy and paste it.
Day 1 — Connect Amazon Account
☐ Sign in at accounts.sellerlabs.com
☐ Connect marketplace(s)
☐ Authorize in Seller Central
☐ Verify SP-API shows "Connected"
Day 2 — Set Up Feedback Genius
☐ Turn on Request a Review Automation
☐ (Optional) Create Custom Message template
☐ Send test message
☐ Verify Message Activity log
Day 3 — Connect Advertising API
☐ Connect Ad API for each marketplace
☐ Confirm active PPC campaign exists
☐ Complete Amazon authorization
☐ Verify Ad API shows "Connected"
Day 4–5 — Profit Genius & Data Hub
☐ Review revenue and fee breakdown in Profit Genius
☐ Enter COGS for your top SKUs
☐ Verify profit margin calculations
☐ Explore Data Hub connectors
☐ (Optional) Connect Google Sheets / Looker Studio
Day 7+ — Review & Evaluate
☐ Check Feedback Genius activity — are messages sending?
☐ Review Ad Genius campaign data and suggestions
☐ Verify Profit Genius accuracy with COGS entered
☐ Set calendar reminder for Day 25 to make your subscription decision