Ad Genius is an intelligent advertising platform that allows you to evaluate the performance of your campaigns, receive customized suggestions, and quickly take action. Sponsored Products Ads, Sponsored Brand Ads, Seller Central APIs …boy, that's a mouthful! - the Advertising Center handles them all.
It’s completely integrated with Amazon, in almost real-time, and you control it all from a single powerhouse application.

If you've signed up for PRO, you will have full access to Ad Genius, and need to get started right away, take this shortcut here:

This is the Ad Genius' home page; it's a mission control center, of sorts, for your advertising campaigns. We’ve placed critical performance metrics, front and center, so you can quickly view the health of all of your campaigns and take quick action towards your goals

Looking at your campaign performance as a whole is important, but sometimes you want to get more granular to evaluate the performance of individual campaigns. We’ve got you covered there as well with the Campaign Detail screen:

From this screen you can grab snapshot reporting from customizable date ranges, as well as edit the Status, Budget, Target ACOS, as well as Edit the Campaign itself.

Whether you're new to Amazon advertising or looking to streamline your existing efforts, Ad Genius gives you the tools to launch smarter campaigns with less effort. Once you're comfortable navigating the dashboard and creating your first campaigns, you're ready to explore more advanced features that drive long-term success—starting with Campaign Groups.