To begin taking advantage of the Advertising Center's profit-building functionality, you'll need to connect to the Amazon Advertising Console first. This will sync your active Amazon advertising campaigns with the advertising Center. You'll be able to manage and create Sponsored Products and Sponsored Brands campaigns. 

Let's get Connected!  🔌

Begin by signing in to your Seller Labs account here with your username and password. Once you've signed in, you'll be taken to the Seller Labs Pro dashboard. And if you're creating a new account, you'll be taken to the plan picker and payment portal. 

Learn more: Connect Amazon MWS to your Seller Labs Account

From this page, click on "Get started". You will be taken to the Connections page so you can connect your marketplace. For instructions on how to connect your marketplace check out this article: Connect an Amazon Marketplace to Your Seller Labs PRO Account

Once your marketplace is connected to PRO. You will be able to connect to the Ad API. To do this, click on Connect under the Ad API column for the marketplace you would like to connect.

After clicking Connect, you'll be prompted with a connection modal containing three options:

  1. My marketplace has at least one campaign

  2. My marketplace does not have any campaigns

  3. I am not sure where to start

This step is crucial because if you don't have at least one active campaign running in Seller Central then the Advertising Center won't have anything to connect to.

If you have an active account running in Seller Central then click the top option. If you don't have any active campaigns the please create one in Seller Central and then come back to the part of the connection process.

Once you click Start Syncing with Amazon, you will be taken to Seller Central. Login to your Seller Central account and follow the steps to connect to the Ad API.

Once user access has been granted please allow up to 24 hours for your account to fully sync with the Advertising Center system, as times may vary depending on the amount of data that you may have. You'll be redirected back to the Advertising Center dashboard upon completion. 

You can always connect more marketplaces in the Settings page within the Connections page. To access the Connections page, click on the Connections tab from your left navigation.

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