What is Data Hub?
Data Hub is your centralized Amazon data warehouse — part of Profit Genius. It pulls your Seller Central data into one place so you can query it directly with SQL, connect your favorite BI tools, or let AI analyze it for you through the MCP Server.
No more downloading reports. No more spreadsheets. Just your data, always up to date, with 2 years of history.
What Data Is Available?
Data Hub stores 17 tables across three data sources:
📊 Advertising
Campaign performance (impressions, clicks, spend, sales)
Keyword and search term reports
Ad group and targeting data
📦 Inventory & Orders
FBA inventory levels and restock data
Order history and fulfillment status
FBA reimbursements
FBA fee previews
Monthly storage fees
Subscribe & Save performance
💰 Business Performance
Daily SKU-level profitability
Business reports (sessions, page views, conversion)
Sales rankings
Seller feedback
All timestamps are in UTC. For full column-level detail, visit the Data Hub Data Dictionary.
What Can You Do With It?
🔌 Connect Any BI Tool
Data Hub provides standard MySQL credentials. Connect it to:
Google Sheets
Any tool that supports MySQL connections
Need help connecting? See the Generic MySQL Connector guide.
🤖 Ask AI With the MCP Server
Connect the Seller Labs MCP Server to Claude and ask questions in plain English. The AI writes SQL queries against your Data Hub and returns answers instantly.
Examples:
"What were my top 10 most profitable SKUs last month?"
"Which ad campaigns have the highest ACoS this week?"
"Show me inventory that's been sitting for over 90 days."
"Compare my Q4 sales to Q3 by product category."
See 55 Claude Prompts for Your MCP Server for more ideas.
📈 Build Custom Reports
Stop relying on Seller Central's limited reporting. With Data Hub you can:
Build period-over-period comparisons (up to 2 years back)
Combine ad spend with profitability data in one view
Create automated dashboards that refresh with live data
Generate client-ready reports (agencies)
Who Is It For?
Amazon sellers who want to stop downloading CSV files and start querying their data directly
Agencies managing multiple accounts who need consolidated reporting
Data-driven sellers who want to connect Amazon data to their existing BI stack
AI-curious sellers who want to ask questions about their business in plain English
Getting Started
Subscribe to Profit Genius (or the Genius Bundle) — Data Hub is included
Connect your data — follow the Onboarding guide
Pick your tool — Looker Studio, Tableau, Google Sheets, or any MySQL-compatible tool
Start querying — or connect the MCP Server and let AI do it for you
Want a guided walkthrough? Check the Data Hub Training Center with 25+ video tutorials.