The Advertising Center is an intelligent advertising platform that allows you to evaluate the performance of your campaigns, receive customized suggestions, and quickly take action. Sponsored Products Ads, Sponsored Brand Ads, Seller Central APIs …boy, that's a mouthful! - the Advertising Center handles them all.
It’s completely integrated with Amazon, in almost real-time, and you control it all from a single powerhouse application.

If you've signed up for PRO, you will have full access to the Advertising Center, and need to get started right away, take this shortcut here:

This is the Advertising Center's home page; Performance – it's a mission control center, of sorts, for your advertising campaigns. We’ve placed critical performance metrics, front and center, so you can quickly view the health of all of your campaigns and take quick action towards your goals.

Looking at your campaign performance as a whole is important, but sometimes you want to get more granular to evaluate the performance of individual campaigns. We’ve got you covered there as well with the all new Campaign Detail screen:

From this screen you can grab snapshot reporting from customizable date ranges, as well as edit the Status, Budget, Target ACOS, as well as Edit the Campaign itself.

A brand-new table view of your Campaigns is now available, so you can keep tabs on campaign performance, make quick adjustments on the fly, and even create brand-new campaigns – all from within the Advertising Center.

The Advertising Center understands that campaigns don’t exist in a vacuum. That’s why we created Campaign Groups. Use this new feature to help you organize and make bulk changes on the fly in a customized way that aligns to your business needs.

As a seller on Amazon, you often have a set of campaigns that are all working towards one overarching goal. For example: running auto-target AND manual-target campaigns for Sponsored products Ads --IN CONJUNCTION with Sponsored Brand Ads. It gets complicated quickly and hard to keep up with your campaigns, let alone the data driving the decision-making. With the Advertising Center, you can see the results of those individual campaigns, as well as the combined effect on your big-picture goals, to have the clearest picture of your advertising spend.

Campaign Groups allow you to conveniently organize your campaigns into logical groupings for safekeeping, quick access, filtering, and easier performance monitoring from a higher perspective. We hope you enjoy them as much as we do!  🙂

With the Advertising Center comes a host of features, including enhancements to Keywords, Suggestions, and more, that we hope makes your day-to-day decision-making and management of your Amazon Ads quick, easy, and painless!  From monitoring and optimizing the performance of all of your campaigns, to maximizing individual keywords, the Advertising Center gives you all the tools you need to boost your sales and minimize your advertising costs – all from a centralized and easy-to-use dashboard that’s directly integrated with Amazon.