Welcome to Profit Genius — the all-in-one profitability suite that helps Amazon sellers understand their data, optimize SKUs, and grow smarter.
Profit Genius brings together multiple Seller Labs tools under one roof — including detailed profitability reports, inventory forecasting, and AI-powered analytics — to help you run a more profitable Amazon business.
What Is Profit Genius?
Profit Genius is a suite of tools that helps you measure, analyze, and improve your profitability across every SKU.
It includes:
SKU Details – Product-level insights into sales, costs, and performance.
SKU Economics – True profitability breakdown with cost and margin data.
Monthly Amazon Fees – Track and review Amazon fees that impact your bottom line.
Restock App – Forecast inventory needs and stay in stock efficiently.
Data Hub – Your centralized analytics engine for advanced querying and external integrations.
AI Query Builder – Designed for non-technical users, this app empowers you to build accurate SQL queries without needing to write a single line of code.
How the Tools Work Together
Profit Genius is built as a connected ecosystem of data and insights:
The core reports (SKU Details, SKU Economics, Monthly Amazon Fees, Restock App) automatically pull data from your Seller Labs account.
The Data Hub enables deeper analytics and integrates with external BI tools.
The AI Query Builder lets you interact with your data directly, even if you’ve never written SQL.
Amazon MCP (Beta) integration builds on this by allowing natural-language conversations with your data.
Data Hub enhances what’s possible — but you can start using your reports and insights after you are fully connected to the Selling Partner API and the Advertising API.
Getting Started
Step 1: Access Profit Genius
Log in to your Seller Labs account and open Profit Genius from the drop down menu in the top left corner.
Explore key reports:
➡️ Master Your Amazon Sales with SKU Details
➡️ Understanding SKU Economics
➡️ Understanding the Monthly Amazon Fees Tab
➡️ Restock App
Step 2: (Optional) Connect Data Hub for Advanced Analytics
When you’re ready to dig deeper, connect Data Hub. It powers advanced analytics, supports custom queries, and enables connections to BI tools like Tableau or Looker Studio.
Step 3: Explore AI Tools
AI Query Builder — SQL Without the Code
Struggling with complex SQL queries? The AI Query Builder makes it easy for anyone to pull precise insights from Data Hub — no technical background required.
How it works:
Select your table: Choose the dataset you want to explore.
Pick your columns: Select the metrics or fields you want to include.
Let AI do the magic: The builder automatically generates a correct and efficient SQL query for you.
No coding needed — just point, click, and query.
You can:
Extract and filter data based on your criteria.
Build accurate SQL queries in seconds.
Learn the logic behind your data structure using the Seller Labs Data Dictionary, which powers the Query Builder’s AI chatbot.
➡️ AI Query Builder – Unlock the Power of SQL Without Coding!
➡️ AI Query Builder: Bundle Opportunity
💬 Claude AI Integration (Beta)
Want to ask questions about your data in plain English?
With Claude AI (Beta), you can connect your Seller Labs Data Hub through our Amazon MCP Server and chat directly with Claude for instant, natural-language insights.
This beta feature makes it possible to ask questions like:
“Which ASINs had the highest profit growth month-over-month?”
🧪 Note: The MCP to Claude integration is currently in beta and may have limited access or functionality.
🔌 Connect to External Tools (Optional)
Prefer to visualize your Profit Genius data in your own BI dashboards?
Use the Seller Labs MySQL Connector to connect your Data Hub to tools like Tableau, Looker Studio, BigQuery, or Power Query.
➡️ Using Seller Labs Generic MySQL Connector
➡️ Connecting Seller Labs MySQL Connector to Tableau
➡️ Connecting Seller Labs MySQL Connector to Looker Studio
➡️ Connecting Seller Labs MySQL Connector to BigQuery
➡️ Connecting Seller Labs MySQL Connector to Power Query
Need help? Our support team is happy to assist you! 🙂
Connect via the in-app chat icon, located in the bottom-right of your screen while logged into any of our apps
Search the Knowledge Base to see if your question has already been answered
Make an appointment with us for more direct support
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