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❓ Why should I complete this step?
The Communications Center provides a number of advanced filters to help you target your customers with messages that resonate.
To access Advanced Filters:
Open a message from the Automated Messages page under Communications in your left navigation. Scroll to the bottom click on the "Show Advanced Filters" link.
The Communications Center offers more than 10 different advanced filters. These optional filters give you flexibility and power to send buyers targeted and relevant messages based on a number of factors.
Click below to read more about each advanced filter:
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Continue reading for a description of each advanced filter and examples of when you might use them!
1. Advanced Filters for Products
💡 Example use case: You want to attach an e-book pdf to messages for a particular product with ASIN1234. Create a message in which you target only ASIN1234. Create another generic message for all other products in which you exclude ASIN1234.
💡 Example use case: You have a product line of hats with SKUs that all start with the code HA321-. You have a product line of socks with SKUs that all start with the code SO321-. Using the SKU Pattern Match filter, you can create a message that sends for all hat sales and create a different message that sends for all sock sales.
2. Advanced Filters for Shipping
Filter based on fulfillment channel: FBA, Merchant-fulfilled, or Any.
Target or exclude orders based on the Shipping country.
💡 Example use case: You have a message translated into Spanish for buyers who live in Mexico. You target the Spanish message for "Shipping Country is" MX. (See country codes here.) For your English message, you exclude Mexico by entering MX for "Shipping Country is Not."
3. Advanced Filters for Condition of Item
Send messages based on the minimum condition of the product: New, Used - Like New, Used - Very Good, Used - Good, or Used - Acceptable.
💡 Example use case: You decide to only send review requests to shoppers who purchased your product New (vs Used).
4. Advanced Filters for Price
5. Advanced Filters for Retail vs Wholesale Orders
Send different messages to customers based on whether they are wholesale (B2B) or retail (B2C) orders.
6. Advanced Filters for Feedback or Returns
Pro Tip: Use the [important] variable in the subject line of your message if this is critical to the customer's order. The following messages are considered critical to complete a buyer's order:
Product customization questions
Issues with a shipping address
❗️Beware that use of [Important] for non-critical messages may result in the suspension of your selling privileges by Amazon.
7. Advanced Filters for Repeat Purchases
Use the "Send this message for" filter to target or exclude a buyer based on how frequently they've purchased from your Amazon Store.
💡 Example use case: You sell a consumable product such as body lotion. Since you know that repeat buyers are probably happy with your product, you decide to send product review requests for buyers' second, third, fourth, and subsequent purchases. You create a more general "thank you" message to first time buyers.
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