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📌 COMMUNICATIONS SETUP #2: Create Your First Automated Message
📌 COMMUNICATIONS SETUP #2: Create Your First Automated Message

Customize a pre-made message template or start from scratch to target your buyers with seller feedback and product review requests.

Seller Labs avatar
Written by Seller Labs
Updated over a week ago

⏳ Give yourself 15 minutes to complete this step.

Why do I have to do this step? 

The Communication Center provides you the flexibility to create and customize your own messages. Choose from several templates to get a head start, or write your own message from scratch! 

(If you don't complete this step, you will not have a custom message to send.)

Step 1: Click on the Automated Messages tab under Communications in the hamburger menu in the top left corner. Then click on the "Create New Message Strategy" button.

Step 2: Once the button has been clicked, select a template from one of the three goals:

  • Product Reviews

  • Seller Feedback

  • Start From Scratch

*If you would like to automate Amazon's Request Review feature you will need to select the Amazon's 'Request a Review' template

Step 3: Write the message's title, subject line, and assign a marketplace.

  • Message Title - The "Message Title” field is for assigning an internal name to the message itself and will not be seen by your customer. This field is for your use only. 

  • Subject - This is the subject line your buyers will see in their email inbox. If you are using a pre-made template, it will pre-fill with a subject line. **Double asterisks**denote where you will fill in customized details. 

  • Status - Leave this as "Pause" for now.

  • ⚠️ Marketplace - Be sure to select the correct marketplace for your message. Each email can only be configured to send for one marketplace.

Step 4: Write your message content or edit the template content. 

  • If you are writing the message from scratch, write your desired content in the message body.

  • If you are using a template, customize the message body (Mad Libs style 😊) with unique details about your product or brand. Replace **double asterisks** and suggested content with your own customized details and brand voice.

  • Use the text editor options to add an attachment, or enter in custom HTML.

  • Utilize message variables on the left sidebar to pull in dynamic information about the product, or the order. For example, the [[product-review-link]] variable will insert a link directly to the review section of the product purchased.

    Quick Tip: Hyperlink the Link variables over your own text!
    For example, [[product-review-link:Leave your review here!]]  will show the text "Leave your review here!" with the relevant review link as a clickable hyperlink. 

Step 5: Send a test message.

Step 6: Select triggers and filters.

  • Scroll to the bottom and you will see the Send Setting section. 

  • Edit the Message Trigger for when you want the message to send, starting from "Immediately" up to 30 days after purchase.

[Note: Seller Central Integration is required for Merchant-fulfilled orders to send on the 'Out for Delivery' and Delivered triggers.]

  • If you want to send the message to ONLY specific SKUs or ASINs, list those in the ITEM FILTER section:

*Important Note; Product Selection and the ASIN Filter work together. As Items are added to one, it will appear in the other. Product Selection can hold up to ten ASINs, but adding ASINs to the ASIN Filter will continue to work as intended.

Step 7: Check Advanced Filters

  • On the same page, click "Show Advanced Filters" to review and edit if necessary:

The Communication Center offers more advanced filters than any other Buyer-Seller Messaging tool on the market. 

Use the advanced filters to target or exclude specific SKUs, ASINs, shipping countries, order type, price, and more.

Click "Save & Complete" when complete.

Step 8: Set your message to "Active."

On the Message page, you will see your message listed in the table in "Pause" status. Click on the orange triangle icon to turn on the message. The status should change to "Active."

🙌 All done! 


"How will I know if I've completed this step correctly?"

  • ✅ I have a message listed in the Automated Messages table with status "Active" and listing the correct marketplace.

  • ✅ Once I receive orders and messages should be sending, I can verify that they are being sent from the Communication Center in my Sent Messages tab.

  • ✅ I can check the "Sent" tab in  Seller Central's Buyer/Seller Messenger. This will verify that messages sent by Communication Center are routing through Amazon to my customers.


Need help? Our support team is happy to assist you! 🙂

  • Connect via the in-app chat icon, located in the bottom-right of your screen while logged into any of our apps

  • Search the Knowledge Base to see if your question has already been answered

  • Make an appointment with us for more direct support


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