Advertising Center: Amazon PPC Software

Resources to help you up your Amazon PPC game with the Advertising Center!

Bradley avatar Seller Labs avatar D'Anna avatar
31 articles in this collection
Written by Bradley, Seller Labs, and D'Anna

Advertising Strategies makes campaign creation and management easy

Seller Labs now provides the ability to create multiple Sponsored Product campaigns based on a single advertising strategy and budget.
D'Anna avatar
Written by D'Anna
Updated over a week ago

Welcome to the Advertising Center! πŸŽ‰

With a fresh new look and all new functionality, we hope to make managing your Amazon ads a breeze with the Advertising Center.
Bradley avatar
Written by Bradley
Updated over a week ago

πŸ“Œ ESSENTIAL ADVERTISING CENTER SETUP #1: Setting Target ACoS to Leverage the Power of Intelligent Suggestions

It takes time and ACoS input for the system to analyze campaign performance, so check back in often to review your suggestions.
Seller Labs avatar
Written by Seller Labs
Updated over a week ago

πŸ“Œ ESSENTIAL ADVERTISING CENTER SETUP #2: What are the "Confidence" and "Importance" sliders?

The Ad Center will display/filter different Suggestions depending on what you have the "Confidence" and "Importance" levels set to.
Seller Labs avatar
Written by Seller Labs
Updated over a week ago

πŸ“Œ ESSENTIAL ADVERTISING CENTER SETUP #3: How do I use the "Suggestions" Tab?

Manage your suggestions for all of your campaigns in one easy location!
Seller Labs avatar
Written by Seller Labs
Updated over a week ago

πŸ“Œ ESSENTIAL ADVERTISING CENTER SETUP #4: What should I set for my Target ACOS?

Learn more about the different strategies for setting your Target ACOS.
Seller Labs avatar
Written by Seller Labs
Updated over a week ago

πŸ’ͺ OPTIMIZE ADVERTISING CENTER STEP #2: When should I take action on a Suggestion?

Approving Suggestions with the highest Confidence and Importance intervals will help to better optimize your campaigns
D'Anna avatar
Written by D'Anna
Updated over a week ago

Using Seller Labs PRO to Set a Target ACoS for Your Amazon Advertising Campaigns

How do you set a target ACoS in Seller Labs PRO? Generate suggestions and earn more from your Amazon ad campaigns with the pop-up windows.
Seller Labs avatar
Written by Seller Labs
Updated over a week ago

How to Add Keywords to a Campaign from a Competitor's ASIN in the Advertising Center

Quickly add high-performing keywords from competing products to your Sponsored Products campaigns with this feature
Seller Labs avatar
Written by Seller Labs
Updated over a week ago

Amazon Advertising Campaign Placement Data - View Key Metrics and Locations at a Glance

See how well your Amazon Sponsored Products campaigns are performing based on their page placements for key metrics.
Seller Labs avatar
Written by Seller Labs
Updated over a week ago

Smart Filters In the Advertising Center Explained: How to Use Them

Quickly understand which Amazon search terms are winners or losers with the Advertising Center's Smart Filters feature.
Seller Labs avatar
Written by Seller Labs
Updated over a week ago

How do I create an Ad Campaign?

A short tutorial on how to setup and get started creating your first Campaign.
D'Anna avatar
Written by D'Anna
Updated over a week ago

Spend less time clicking with the Advertising Center's Bulk Actions πŸ”₯

Learn how to utilize the different Bulk Actions that you can take in the Advertising Center
Bradley avatar
Written by Bradley
Updated over a week ago

What is Suggestion Automation?

The Ad Center now offers the ability to automate the acceptance of Suggestions you receive, for any Amazon Ad campaign(s) you designate!
Seller Labs avatar
Written by Seller Labs
Updated over a week ago

What are Search Terms?

Learn the difference between Keywords and Search Terms.
Seller Labs avatar
Written by Seller Labs
Updated over a week ago

How do I use the Search Terms page?

Learn how to best utilize the data from your Search Terms page
Seller Labs avatar
Written by Seller Labs
Updated over a week ago

Does the Advertising Center support Sponsored Brand ads?

Seller Labs is excited to announce that we are rolling out support for SB reporting and suggestions in the Adverting Center!
Seller Labs avatar
Written by Seller Labs
Updated over a week ago

What is Sponsored Advertising sales attribution and how does it work?

Understand Attribution Windows for Amazon Advertising!
Seller Labs avatar
Written by Seller Labs
Updated over a week ago

How do I delete a keyword from a campaign?

Archive a keyword from your campaign directly in your Keywords tab. This will remove it from the Advertising Center and Seller Central.
Seller Labs avatar
Written by Seller Labs
Updated over a week ago

Why are foreign characters not shown properly in my Advertising Center's Keyword CSV download?

An explanation on why & how to correct your initial CSV download when working with Advertising Center's Keywords and/or Search Terms reports
Seller Labs avatar
Written by Seller Labs
Updated over a week ago

How often do suggestions refresh?

The Ad Center's Suggestion engine is constantly working for you; below you'll find the details on how that's taking place behind the scenes.
Seller Labs avatar
Written by Seller Labs
Updated over a week ago

How can I determine when to run my ads? Which Strategy is best for me?

Learn about different possible strategies for the Ad Center's Ad Scheduling feature. See how to leverage the tool for your account's gain!
Seller Labs avatar
Written by Seller Labs
Updated over a week ago

Use Ad Scheduling (Dayparting) to Lower ACoS and Improve Profitability

Reduce wasted advertising spend by customizing when your campaigns are displayed with Ad Scheduling (Dayparting).
Seller Labs avatar
Written by Seller Labs
Updated over a week ago

Setup Ad Scheduling (Dayparting) for Your Amazon Advertising Campaigns

Use Ad Scheduling to display your Amazon ads when you want. Use this guide to learn how to use this feature with your campaigns.
Seller Labs avatar
Written by Seller Labs
Updated over a week ago

Connecting the Amazon Advertising Console to Your Account

A step-by-step guide on how to connect to your Amazon Sponsored Products and Sponsored Brand ad campaigns.
Seller Labs avatar
Written by Seller Labs
Updated over a week ago

Why is the Advertising Center showing more clicks and conversions data than in Seller Central?

It may look like there are data discrepancies in the Ad Center when comparing to Seller Central. This is because of the "attribution window"
Seller Labs avatar
Written by Seller Labs
Updated over a week ago

How to add an Ad Group in the Advertising Center

Support for Amazon Ad Groups is here! You can now create and utilize Ad Groups from within the Advertising Center
Seller Labs avatar
Written by Seller Labs
Updated over a week ago

Why are there more terms in the Advertising Center's User Search Term Report than there are in Amazon's?

Reports are imported directly from Amazon's API which ensures up-to-date info. You can also customize what date range you view this data.
Seller Labs avatar
Written by Seller Labs
Updated over a week ago

How current are my week-over-week metrics on notifications? How are they calculated?

Quick explanation regarding available data displayed in your notification week-over-week metrics.
Seller Labs avatar
Written by Seller Labs
Updated over a week ago

How can Seller Labs Managed Services (SLMS) help my Amazon business?

Looking for a dedicated team to manage your account? Learn about the extra benefits that SLMS can offer you and your business!
Seller Labs avatar
Written by Seller Labs
Updated over a week ago

How can I view and edit the placement bid for my Sponsored Product’s Campaign?

Seller Labs avatar
Written by Seller Labs
Updated over a week ago