Advertising Center: Amazon PPC Software
Resources to help you up your Amazon PPC game with the Advertising Center!
30 articles
Written by D'Anna and Seller Labs
Welcome to the Advertising Center! 🎉
With a fresh new look and all new functionality, we hope to make managing your Amazon ads a breeze with the Advertising Center.Written by D'Anna. Updated over a week ago
📌 ESSENTIAL ADVERTISING CENTER SETUP #1: Setting Target ACoS to Leverage the Power of Intelligent Suggestions
It takes time and ACoS input for the system to analyze campaign performance, so check back in often to review your suggestions.Written by Seller Labs. Updated over a week ago
📌 ESSENTIAL ADVERTISING CENTER SETUP #2: What are the "Confidence" and "Importance" sliders?
The Ad Center will display/filter different Suggestions depending on what you have the "Confidence" and "Importance" levels set to.Written by Seller Labs. Updated over a week ago
📌 ESSENTIAL ADVERTISING CENTER SETUP #3: How do I use the "Suggestions" Tab?
Manage your suggestions for all of your campaigns in one easy location!Written by Seller Labs. Updated over a week ago
📌 ESSENTIAL ADVERTISING CENTER SETUP #4: What should I set for my Target ACOS?
Learn more about the different strategies for setting your Target ACOS.Written by Seller Labs. Updated over a week ago
💪 OPTIMIZE ADVERTISING CENTER STEP #2: When should I take action on a Suggestion?
Approving Suggestions with the highest Confidence and Importance intervals will help to better optimize your campaignsWritten by D'Anna. Updated over a week ago
Using Seller Labs PRO to Set a Target ACoS for Your Amazon Advertising Campaigns
How do you set a target ACoS in Seller Labs PRO? Generate suggestions and earn more from your Amazon ad campaigns with the pop-up windows.Written by Seller Labs. Updated over a week ago
How to Add Keywords to a Campaign from a Competitor's ASIN in the Advertising Center
Quickly add high-performing keywords from competing products to your Sponsored Products campaigns with this featureWritten by Seller Labs. Updated over a week ago
Amazon Advertising Campaign Placement Data - View Key Metrics and Locations at a Glance
See how well your Amazon Sponsored Products campaigns are performing based on their page placements for key metrics.Written by Seller Labs. Updated over a week ago
Smart Filters In the Advertising Center Explained: How to Use Them
Quickly understand which Amazon search terms are winners or losers with the Advertising Center's Smart Filters feature.Written by Seller Labs. Updated over a week ago
How do I create an Ad Campaign?
A short tutorial on how to setup and get started creating your first Campaign.Written by D'Anna. Updated over a week ago
Spend less time clicking with the Advertising Center's Bulk Actions 🔥
Learn how to utilize the different Bulk Actions that you can take in the Advertising CenterWritten by D'Anna. Updated over a week ago
What is Suggestion Automation?
The Ad Center now offers the ability to automate the acceptance of Suggestions you receive, for any Amazon Ad campaign(s) you designate!Written by Seller Labs. Updated over a week ago
What are Search Terms?
Learn the difference between Keywords and Search Terms.Written by Seller Labs. Updated over a week ago
How do I use the Search Terms page?
Learn how to best utilize the data from your Search Terms pageWritten by Seller Labs. Updated over a week ago
Does the Advertising Center support Sponsored Brand ads?
Seller Labs is excited to announce that we are rolling out support for SB reporting and suggestions in the Adverting Center!Written by Seller Labs. Updated over a week ago
What is Sponsored Advertising sales attribution and how does it work?
Understand Attribution Windows for Amazon Advertising!Written by Seller Labs. Updated over a week ago
How do I delete a keyword from a campaign?
Archive a keyword from your campaign directly in your Keywords tab. This will remove it from the Advertising Center and Seller Central.Written by Seller Labs. Updated over a week ago
Why are foreign characters not shown properly in my Advertising Center's Keyword CSV download?
An explanation on why & how to correct your initial CSV download when working with Advertising Center's Keywords and/or Search Terms reportsWritten by Seller Labs. Updated over a week ago
How often do suggestions refresh?
The Ad Center's Suggestion engine is constantly working for you; below you'll find the details on how that's taking place behind the scenes.Written by Seller Labs. Updated over a week ago
How can I determine when to run my ads? Which Strategy is best for me?
Learn about different possible strategies for the Ad Center's Ad Scheduling feature. See how to leverage the tool for your account's gain!Written by Seller Labs. Updated over a week ago
Use Ad Scheduling (Dayparting) to Lower ACoS and Improve Profitability
Reduce wasted advertising spend by customizing when your campaigns are displayed with Ad Scheduling (Dayparting).Written by Seller Labs. Updated over a week ago
Setup Ad Scheduling (Dayparting) for Your Amazon Advertising Campaigns
Use Ad Scheduling to display your Amazon ads when you want. Use this guide to learn how to use this feature with your campaigns.Written by Seller Labs. Updated over a week ago
Connecting the Amazon Advertising Console to Your Account
A step-by-step guide on how to connect to your Amazon Sponsored Products and Sponsored Brand ad campaigns.Written by Seller Labs. Updated over a week ago
Why is the Advertising Center showing more clicks and conversions data than in Seller Central?
It may look like there are data discrepancies in the Ad Center when comparing to Seller Central. This is because of the "attribution window"Written by Seller Labs. Updated over a week ago
How to add an Ad Group in the Advertising Center
Support for Amazon Ad Groups is here! You can now create and utilize Ad Groups from within the Advertising CenterWritten by Seller Labs. Updated over a week ago
Why are there more terms in the Advertising Center's User Search Term Report than there are in Amazon's?
Reports are imported directly from Amazon's API which ensures up-to-date info. You can also customize what date range you view this data.Written by Seller Labs. Updated over a week ago
How current are my week-over-week metrics on notifications? How are they calculated?
Quick explanation regarding available data displayed in your notification week-over-week metrics.Written by Seller Labs. Updated over a week ago
How can Seller Labs Services (SLS) help my Amazon business?
Looking for a dedicated team to manage your account? Learn about the extra benefits that SLS can offer you and your business!Written by Seller Labs. Updated over a week ago
How can I view and edit the placement bid for my Sponsored Product’s Campaign?
Written by Seller Labs. Updated over a week ago