Seller Labs

With a fresh new look and all new functionality, we hope to make managing your Amazon ads a breeze with Ad Genius.

Welcome to Ad Genius! 🎉

A short tutorial on how to setup and get started creating your first Ad Campaign.

How do I create an Ad Campaign?

It takes time and ACoS input for the system to analyze campaign performance, so check back in often to review your suggestions!

📌 ESSENTIAL AD GENIUS SETUP #1: Setting Target ACoS to Leverage the Power of Intelligent Suggestions

Ad Genius will display/filter different Suggestions depending on what you have the "Confidence" and "Importance" levels set to.

📌 ESSENTIAL AD GENIUS SETUP #2: What are the "Confidence" and "Importance" sliders?

Manage your suggestions for all of your campaigns in one easy location!

📌 ESSENTIAL AD GENIUS SETUP #3: How do I use the "Suggestions" Tab?

Learn more about the different strategies for setting your Target ACOS.

📌 ESSENTIAL AD GENIUS SETUP #4: What should I set for my Target ACOS?

This short article will point out key areas to review when looking at your Ad Genius Dashboard.

💪 OPTIMIZE AD GENIUS STEP #1: Getting to know your Dashboard

Approving Suggestions with the highest Confidence and Importance intervals will help to better optimize your campaigns

💪 OPTIMIZE AD GENIUS STEP #2: When should I take action on a Suggestion?

How do you set a target ACoS in Seller Labs PRO? Generate suggestions and earn more from your Amazon ad campaigns with the pop-up windows.

Using Seller Labs PRO to Set a Target ACoS for Your Amazon Advertising Campaigns

Quickly add high-performing keywords from competing products to your Sponsored Products campaigns with this feature

How to Add Keywords to a Campaign from a Competitor's ASIN in Ad Genius

See how well your Amazon Sponsored Products campaigns are performing based on their page placements for key metrics.

Amazon Advertising Campaign Placement Data - View Key Metrics and Locations at a Glance

Quickly understand which Amazon search terms are winners or losers with Ad Genius' Smart Filters feature.

Smart Filters In Ad Genius Explained: How to Use Them

Learn how to utilize the different Bulk Actions that you can take in Ad Genius

Spend less time clicking with Ad Genius' Bulk Actions 🔥

Ad Genius now offers the ability to automate the acceptance of Suggestions you receive, for any Amazon Ad campaign(s) you designate!

What is Suggestion Automation?

Learn the difference between Keywords and Search Terms.

What are Search Terms?

Learn how to best utilize the data from your Search Terms page

How do I use the Search Terms page?

Seller Labs is excited to announce that we are rolling out support for SB reporting and suggestions in Ad Genius!

Does Ad Genius support Sponsored Brand ads?

Understand Attribution Windows for Amazon Advertising!

What is Sponsored Advertising sales attribution and how does it work?

Archive a keyword from your campaign directly in your Keywords tab. This will remove it from Ad Genius and Seller Central.

How do I delete a keyword from a campaign?

An explanation on why & how to correct your initial CSV download when working with the Ad Genius Keywords and/or Search Terms reports

Why are foreign characters not shown properly in my Ad Genius Keyword CSV download?

The Ad Genius Suggestion engine is constantly working for you; below you'll find the details on how that's taking place behind the scenes.

How often do suggestions refresh?

Reduce wasted advertising spend by customizing when your campaigns are displayed with Dayparting.

Use Dayparting to Lower ACoS and Improve Profitability

Use Dayparting to display your Amazon ads when you want. Use this guide to learn how to use this feature with your campaigns!

Setup Dayparting for Your Amazon Advertising Campaigns

A step-by-step guide on how to connect to your Amazon Sponsored Products and Sponsored Brand ad campaigns.

Connecting the Advertising API

It may look like there are data discrepancies in Ad Genius when comparing to Seller Central. This is because of the "attribution window"

Why is Ad Genius showing more clicks and conversions data than in Seller Central?

Support for Amazon Ad Groups is here! You can now create and utilize Ad Groups from within Ad Genius

How to add an Ad Group in Ad Genius

Reports are imported directly from Amazon's API which ensures up-to-date info. You can also customize what date range you view this data.

Why are there more terms in Ad Genius User Search Term Report than there are in Amazon's?

Quick explanation regarding available data displayed in your notification week-over-week metrics.

How current are my week-over-week metrics on notifications? How are they calculated?

How can I view and edit the placement bid for my Sponsored Product’s Campaign?

Use Ad Genius for SB reporting. Follow the instructions below to set up your ads in Ad Genius.

How do I set up Sponsored Brand Ads in Ad Genius?

Learn about different possible strategies for the Ad Genius' Dayparting feature. See how to leverage the tool for your account's gain!

Optimize Your Amazon Ads with Effective Dayparting Strategies

The Dayparting Campaigns Page

Manage Dayparting for multiple campaigns in one touch!

Dayparting

Campaign Groups organize your ads into smart, automated workflows that optimize keyword performance and boost ROI.

Using Campaign Groups in Ad Genius

Guide to using the Negative Keywords tab in Ad Genius to block poor search terms, optimize spend, and boost ad performance.

How to Use the Negative Keywords Tab?

Denis

Lisa Jones

Resources to help you up your Amazon PPC game with Ad Genius!

Ad Genius

Find answers and get help from Intercom Support and Community Experts

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