Ignite: Amazon PPC Software

Advertising Strategies makes campaign creation and management easy

Seller Labs now provides the ability to create multiple Sponsored Product campaigns based on a single advertising strategy and budget.

Written by D'Anna
Updated this week

Welcome to Ignite! 🎉

With a fresh new look and all new functionality, we hope to make managing your Amazon ads a breeze with Ignite.

Written by Bradley
Updated over a week ago

📌 ESSENTIAL IGNITE SETUP #1: Setting Target ACoS to Leverage the Power of Intelligent Suggestions

It takes time and ACoS input for the system to analyze campaign performance, so check back in often to review your suggestions.

Written by Seller Labs
Updated over a week ago

📌 ESSENTIAL IGNITE SETUP #2: What are the "Confidence" and "Importance" sliders?

Ignite will display/filter different Suggestions depending on what you have the "Confidence" and "Importance" levels set to.

Written by Seller Labs
Updated over a week ago

📌 ESSENTIAL IGNITE SETUP #3: How do I use the "Suggestions" Tab?

Ignite 2.0 features an all new and redesigned suggestions page. Manage your suggestions for all of your campaigns in one easy location!

Written by Seller Labs
Updated over a week ago

📌 ESSENTIAL IGNITE SETUP #4: What should I set for my Target ACOS in Ignite?

Learn more about the different strategies for setting your Target ACOS.

Written by Seller Labs
Updated over a week ago

💪 OPTIMIZE IGNITE STEP #1: Getting to know your Dashboard

This short article will point out key areas to review when looking at your Ignite Dashboard.

Written by Seller Labs
Updated over a week ago

💪 OPTIMIZE IGNITE STEP #2: When should I take action on a Suggestion?

Approving Suggestions with the highest Confidence and Importance intervals will help to better optimize your campaigns

Written by Alexander
Updated over a week ago

Setting a Target ACoS for Your Amazon Advertising Campaigns in Ignite

Set a target ACoS for your Amazon ad campaigns in Ignite to generate suggestions and earn more from your ads with the pop-up windows.

Written by Seller Labs
Updated over a week ago

How to Add Keywords to a Campaign from a Competitor's ASIN in Ignite

Quickly add high-performing keywords from competing products to your Sponsored Products campaigns with this new Ignite feature.

Written by Seller Labs
Updated over a week ago

Amazon Advertising Campaign Placement Data In Ignite - View Key Metrics and Locations at a Glance

See how well your Amazon Sponsored Products campaigns are performing based on their page placements for key metrics.

Written by Seller Labs
Updated over a week ago

Smart Filters In Ignite Explained: How to Use Them

Quickly understand which Amazon search terms are winners or losers with Ignite’s Smart Filters feature.

Written by Seller Labs
Updated over a week ago

How do I create an Ignite Ad Campaign?

A short tutorial on how to setup and get started using Ignite to create your first Campaign.

Written by Alexander
Updated over a week ago

Spend less time clicking with Ignite's Bulk Actions 🔥

Learn how to utilize the different Bulk Actions that you can take in the Ignite software

Written by Bradley
Updated over a week ago

What is Suggestion Automation?

Ignite now offers the ability to automate the acceptance of Suggestions you receive, for any Amazon Ad campaign(s) you designate!

Written by Seller Labs
Updated over a week ago

What are Search Terms?

Learn the difference between Keywords and Search Terms.

Written by Seller Labs
Updated over a week ago

How do I use the Search Terms page?

Learn how to best utilize the data from your Search Terms page in Ignite 2.0

Written by Seller Labs
Updated over a week ago

Does Ignite support Sponsored Brand ads?

Seller Labs is excited to announce that we are rolling out support for SB reporting and suggestions in Ignite!

Written by Seller Labs
Updated over a week ago

What is Sponsored Advertising sales attribution and how does it work?

Understand Attribution Windows for Amazon Advertising!

Written by Seller Labs
Updated over a week ago

How do I delete a keyword from a campaign?

Archive a keyword from your campaign directly in your "Keywords" tab. This action will remove it from Ignite and Seller Central.

Written by Seller Labs
Updated over a week ago

Why are foreign characters not shown properly in my Ignite Keyword CSV download?

An explanation on why and how to correct your initial CSV download when working with Ignite's Keywords and/or Search Terms reports.

Written by Seller Labs
Updated over a week ago

How often do suggestions refresh?

Ignite Suggestion engine is constantly working for you; below you'll find the details on how that's taking place behind the scenes.

Written by Seller Labs
Updated over a week ago

How can I determine when to run my ads? Which Strategy is best for me?

Learn about different possible strategies for Ignite's Ad Scheduling feature. See how to leverage the tool for your account's gain!

Written by Seller Labs
Updated over a week ago

Use Ad Scheduling (Dayparting) to Lower ACoS and Improve Profitability

Reduce wasted advertising spend by customizing when your campaigns are displayed with Ad Scheduling (Dayparting).

Written by Seller Labs
Updated over a week ago

Setup Ad Scheduling (Dayparting) for Your Amazon Advertising Campaigns

Use Ad Scheduling to display your Amazon ads when you want. Use this guide to learn how to use this feature with your campaigns.

Written by Seller Labs
Updated over a week ago

Connecting the Amazon Advertising Console to Your Ignite Account

A step-by-step guide on how to connect Ignite to your Amazon Sponsored Products and Sponsored Brand ad campaigns.

Written by Seller Labs
Updated over a week ago

Why is Ignite showing more clicks and conversions data than in Seller Central?

It may look like there are data discrepancies in Ignite when comparing to Seller Central. This is because of the "attribution window".

Written by Seller Labs
Updated over a week ago

How to add an Ad Group in Ignite

Support for Amazon Ad Groups is here! You can now create an utilize Ad Groups from within the Ignite 2.0 interface.

Written by Seller Labs
Updated over a week ago

Why are there more terms in Ignite's User Search Term Report than there are in Amazon's?

Reports are imported directly from Amazon's API which ensures up-to-date info. You can also customize what date range you view this data.

Written by Seller Labs
Updated over a week ago

How current are my week-over-week metrics on notifications? How are they calculated?

Quick explanation regarding available data displayed in your notification week-over-week metrics.

Written by Seller Labs
Updated over a week ago

How can Seller Labs Managed Services (SLMS) help my Amazon business?

Looking for a dedicated team to manage your account? Learn about the extra benefits that SLMS can offer you and your business!

Written by Seller Labs
Updated over a week ago

How can I view and edit the placement bid for my Sponsored Product’s Campaign?

Written by Seller Labs
Updated over a week ago

Additional Ignite Resources

Check out these resources for help with PPC strategy and navigating Ignite

Written by Seller Labs
Updated over a week ago